That Facebook had access to our data and could use them for advertising purposes is well known, but the latest approval of a 'special' patent has sparked much stir and caused a good portion of people to rise up on the web. As we well know, Facebook is the most powerful social network in the world, a platform that controls, manages and shares the data of billions of people around the world and which is universally used everyday to spread targeted advertising.
However, the algorithm whose patent has just been filed is controversial, as it involves the permission to monitor the financial situation of those who use the social network and therefore to disseminate the data to the banks or credit institutions that request it. All this means that Mr Facebook will be able to endorse ours good economic conduct? In a certain sense, yes, as the institutions that provide a mortgage or loan will also be able to monitor the conditions of the applicants based on report made by Facebook.
On what basis can this report be carried out? The algorithm was not obviously made known, but this is an aspect that will take into account dealer viewed during the use of the social network, which can identify the user's habits and customs, as well as the use of certain keywords. It is, ultimately, a relationship which he cannot specify the amount of the deposit that we have in our current account, but which can offer relevant data about ours financial behaviors and economic.
This is a very particular data collection, not so much because it takes place online, given that many companies carry out research on people through sophisticated algorithms, but why for the first time doing it it's a social network, that is, a channel which is not basically used for this purpose.
