Problems in sight for the most famous and used search engine in the world, as the scientific community has launched itself against the American giant accusing it of not being neutral of propagation of results of research and to propose only commercial ones in the scale of results, which often do not rhyme with quality results.
There are many problems these days Big G has to face, from complaint of abuse of dominant position by the European Community, which wants to fine the giant 6 million dollars, up to this hot potato, which risks mobilizing users and therefore alerting the whole community that operates on the web.
It is not just about theories, but about research that Team Wu, together to a teacher of Harvard and the company Yelp led. This is, in detail, a comparative analysis which saw Google favor with its algorithms the results that came only from businesses, leaving so aside from him academic writings and sites that are sources of truthful information.
Tim Wu is a famous scientist, inventor of the term 'net neutrality', or of the network concept that does not discriminate results based on payment of certain quotas or to the writing of articles, but which disseminates knowledge free of charge to the population. Scholars have therefore accused Google of not thinking about the common welfare, but to give priority only who pays and those who write with certain characteristics, thus worsening the knowledge of people and of consequence causing them moral damage.
This fact is especially interesting for 'close' research or where at the end a place is indicated and where Google is going to the wedding thanks to the principle of geolocation. In these cases, the research stated that Google provides results that are acceptable to it in 45% of cases, leaving out sites and sources most important to focus on those who are <br> geolocation. The result? Second-hand information to users and blocking them from reaching the most serious and true readings, as they are relegated many pages beyond the first, where people notoriously they stop first to visit a site.