Marketing and digital professions: what future trends

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Marketing and digital professions are becoming increasingly important and there is a need for increasingly qualified professionals. This article examines some future trends in the profession. Marketers are expected to have a deep understanding of social media platforms, internet marketing, and analytics. The digital profession is also evolving rapidly with new technologies that require different skills to be successful. In the future there will be more focus on digital data mining, artificial intelligence, learning… Read more

Digitization, Italy behind: costs and lack of infrastructure weigh

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The latest report on the Sustainable Development Goals (SDGs) published by Istat found that few Italians still use the Internet compared to the European average. The numbers are growing compared to previous years, but a strong gap remains if you look at international standards. The data from the SDGs report and the causes of the digital divide The study highlighted that in Italy the percentage of regular Internet use in 2021 (for the age group ranging from 10 to 74 years) is ... Read more