That Facebook had access to our data and could use them for advertising purposes is well known, but the latest approval of a 'special' patent has caused quite a stir and caused a good portion of people on the web to revolt. As we well know, Facebook is the most powerful social network in the world, a platform that controls, manages and shares the data of billions of people around the world and which is universally used every day to spread targeted advertising.
However, the algorithm whose patent has just been filed is controversial, as it involves the permission to monitor the financial situation who uses the social network and therefore to disclose the data to banks or credit institutions that request it. Does all this mean that Mr Facebook can endorse our good economic conduct? In a way, yes, as the institutions that provide a mortgage or a loan will be able to monitor the condition of the applicants also based on the report made by Facebook.
On what basis can this report be carried out? The algorithm has obviously not been disclosed, but this is an aspect that will take into account dealer viewed during the use of the social network, which can identify the user's habits and customs, as well as the use of certain keywords. Ultimately, it is a relationship that cannot specify the amount of the deposit we have in our current account, but which can offer relevant data regarding our financial and economic behavior.
This is a very particular data collection, not so much because it happens on the net, since many companies deal with researching people through sophisticated algorithms, but because for the first time it is a social network, that is, a channel that is not base used for this purpose.
