The announcement had been in the air for a few weeks, only the details were awaited: Zuckerberg's creature chooses a direction of absolute perspective.
Like Alphabet, Facebook also takes a step and "rejoins the ranks" together with other services already activated or acquired in recent years. “Daughter” companies like Facebook, Instagram, WhatsApp, Oculus, Messenger and others to come will all be under one umbrella called Meta.
Meta, total convergence
Why Meta? The Greek word is an entire universe. It can indicate change, modification (metamorphosis), transposition (metathesis), transfer (metempsychosis), succession, posteriority, and, due to the influence of the term metaphysics, overcoming of limits. Mostly though, Meta is the beginning of a word: Metaverse.
A word dear to Zuckerberg to the point of making it the goal of all his activities. The metaverse will be the complex of all the interactions we know today, but in an immersive environment.
It is also evident from the logo
A virtual "absolute", that of the metaverse, also well represented by the Meta logo. Its “M” moves like a crossed ribbon to form the infinity symbol.
Augmented reality, virtual reality, social networks, smart glasses and new haptic interfaces: this is clear from the official site, if a new virtual world is born, with Meta Zuckerberg wants to be the master of the house.
The 3D environment of the metaverse will allow physically distant people to work, socialize, play and communicate in real time in the same place.
Evasive maneuver
The move, somewhat expected, also has a "political" value: that of unhooking (and save) the “former Facebook” company from the criticism rained on the Facebook platform. Criticisms on privacy, on user management, even on changes in our behavior.
A step sideways and upwards to make it clear that the Menlo Park giant is not just social, and will be anything but.