Vision Pro, Apple faces its toughest marketing test: will it be triumph or disaster?
With the launch of the very expensive Vision Pro, Apple faces an unprecedented marketing battle: will it be able to convince the market of its value?
Search Results for: Marketing
AI: 5 transformations in digital marketing, sector by sector
2024 witnesses the AI revolution in marketing, impacting every sector: five (including hospitality, events and wellbeing) in particular.
Personalized gadgets: everything about corporate advertising with direct marketing
Corporate gifts: are they just a kind thought or is there more? Let's find out if they really help leave an imprint in customers' memories.
The future is a factotum: chatbots will transform relationship marketing
From 24/7 customer support to anticipating their needs: here's how AI and chatbots will disrupt relationship marketing.
Marketing and adhesive labels: strategic choices to enhance the product and the brand
Market trends also significantly influence the labeling sector, helping to redefine the functionality of adhesive labels. These, in fact, represent a resource through which it is possible to communicate the personality and style of a product, but also the identity of the brand. Consumers need transparent and complete information, but this data is not enough to guide them in choosing a product and its brand. More and more people prefer brands they share… Read more
“AI will kill us all!”: if catastrophism becomes a marketing strategy
Influential figures and the media contribute to the spread of apocalyptic scenarios about Artificial Intelligence. But how much and to whom is “AI catastrophism” beneficial?
The power of online casino bonuses as a method of promotion and marketing
Online casino bonuses are increasingly powerful and increasingly designed for customers who have different types of games and equally different gaming needs. Let's see the best.
Marketing and digital professions: what future trends
Marketing and digital professions are becoming increasingly important and there is a need for increasingly qualified professionals. This article examines some future trends in the profession. Marketers are expected to have a deep understanding of social media platforms, internet marketing, and analytics. The digital profession is also evolving rapidly with new technologies that require different skills to be successful. In the future there will be more focus on digital data mining, artificial intelligence, learning… Read more
The next goal of marketing? Our face
Through face scanning, marketing prepares for a new landing in our life, to reach us everywhere.
Once upon a time there was a chatbot: the advent of AI in conversational marketing
The human factor is still important: however, there are situations in which a quick response and useful information can surpass a simple person in flesh and blood. Everything changes, with the advent of AI.
Artificial Intelligence: The Future of Video Marketing
What will be the role of artificial intelligence in the specific sector of video marketing? Here is an exhaustive article on the topic.
Pandora will be "mining free": only synthetic diamonds. And it's not just marketing
A “smart” choice by the Danish brand splits the market: it focuses only on synthetic diamonds in the year of the greatest drop in production of diamonds extracted from mines, which in a (remote?) Future could end up like fur.
Followerius: Our Experience and Opinion on Using the Service
Followerius is a provider that offers services for digital visibility, this site in particular was suggested to me by a social media manager and, finding myself faced with the immobile and stagnant situation of my company's social networks, I decided to try followerius.com. Let's start from the beginning, as soon as I landed on social media with my emerging brand, the situation gradually evolved, until I reached a ceiling of followers that our brand was in no way able to... Read more
Overtourism: is the entrance fee to Venice the future of cities of art?
Venice experiments with the entrance ticket to regulate mass tourism. But for a sustainable future, broader strategies are needed, from decentralization to visitor education.
Orwell Supermarket: shopping with facial recognition needs to be rethought
Facial recognition, cameras, padlocked trolleys: supermarkets will be digital fortresses. But at what cost to consumer rights?
TikTok transforms (and divides) the Western world: will it be banned?
TikTok has become an unstoppable force in Western culture. Precisely for this reason it is impossible to ignore it: and precisely for this reason it risks being banned.
Amodei, Anthropic: 'AI will soon be able to replicate and survive autonomously'
“It could be a short-term thing”: this is how Dario Amodei, CEO of Anthropic, describes the possible arrival of AI models capable of replicating and surviving autonomously.
Product life cycle: what it is and how to reduce environmental impact from an eco-sustainable perspective
Every product placed on the market goes through a series of phases that lead it to impact the environment in various ways. The set of these steps, starting from production - or, even before that, from the extraction of raw materials - up to final disposal, are called the life cycle. To make the life cycle of a product more eco-sustainable, it is necessary to act on the various phases, ensuring that each one reduces its environmental impact. The latter can be evaluated using… Read more
Revolution in photography: Annie Leibovitz embraces AI and shocks everyone
The renowned photographer is not afraid of the rise of artificial intelligence and its role in photography, on the contrary.
Oneka, eco-friendly desalination: fresh water from wave energy
Oneka Technologies' buoys represent an innovative solution to the problem of desalination, providing fresh water in an eco-friendly way thanks to the clean energy of sea waves.
Intuitive Machines, a private US lander reaches the moon after over 50 years
Intuitive Machines confirms the landing of its Odysseus lander, marking a historic US return to the moon.
