Market trends also significantly influence the labeling sector, helping to redefine the functionality of adhesive labels. These, in fact, represent a resource through which it is possible to communicate the personality and style of a product, but also the identity of the brand. Consumers need transparent and complete information, but this data is not enough to guide them in choosing a product and its brand. More and more people prefer brands whose values and philosophy they share, they want to enter the brand universe and to do so they need to have specific content available everywhere, even on sticky labels, presentation tool not only for the product.
Brand and product communication
For it to be possible to create a emotional bond with the consumer the style and communication of the label must be in line with those of the brand. Business card of the product, adhesive labels should remain true to the brand identity. This translates into the use of precise fonts, for example, an appropriate brand, colors and aspects defined upstream according to the brand, and not chosen at random. Obviously this type of customization concerns graphics, but also the print.
Some examples can help to better understand how to create functional labels for brand communication.
Refined labels for important brands
For a historical brand, which can already boast a certain notoriety, the aspects that should be highlighted on the labels are different; among the most common, tradition, experience and often also craftsmanship.
The brand strategy should focus on values with an important impact, deciding to personalize the adhesive labels with particular attention paid to the choice of color palette and font, tone of voice and communication style. From the point of view of the press, on the other hand, the parameters on which it is possible to intervene are many, starting with the study material. Elegant and traditional papers are ideal for labels that must communicate the historical character of the brand, as is often the case with cellars and distilleries. Ad hoc printing materials exist for these realities, ideal for the labeling of white, red and sparkling wines, but also grappa, rum and distillates in general. Together with the right printing material, the need to communicate elegance and tradition can be met by an exclusive workmanship such as the hot stamping or silkscreen relief 3D. The two ennoblements allow, in fact, to embellish the labels with particular, refined and precious effects, which have a strong impact on the sensory experience of the consumer.
More minimal labels for ecological brands
The field of natural products has been on the rise for several years now: think, for example, of veg and organic items, which play a leading role not only in the food sector, but also in the cosmetics, hygiene and body care sectors. Several brands decide to focus on values such as authenticity and naturalness, also to enhance the area and become bearers of strict quality standards that do not allow the use of polluting or dangerous ingredients. The adhesive labels chosen by companies that focus on sustainability, authenticity and transparency are in most cases characterized by a more minimalist graphic style, useful for communicating honesty and commitment. Again, print materials are of great help; there are cards like the Recycled Birch and Garden of Eden able to guarantee a particularly natural result on the label, widely used in the organic panorama.
Daring labels for rebellious brands
Then there are brands that go against the tide, which take different positions from the most common and speak in a completely unusual way. These brands involve an interesting slice of consumers and often do so with communication that stands out at first glance. It is therefore necessary that the labels of products bearing these brands also do the same, that they are immediately recognizable by those who observe them. When configuring the press, there can be so many choices with the possibility of being more daring. However, the starting point is always the brand identity and every parameter must refer to it.
In general and regardless of the nature of the brand, the best solution for any company is to have a high level of print customization, so that you can identify and choose the options that best suit your needs.
LabelDoo and online labels
For create labels online of absolute quality and with very high customization, an excellent answer is the service offered by LabelDoo. With over half a century of experience in the sector behind it, this online label maker has managed to build an ad hoc proposal for companies of any type: among the customers there are multinationals and smaller companies, wineries, breweries, companies in the chemical and pharmaceutical sector, but also graphic studios, typographies and communication agencies. As visible from the many online reviews, everyone is satisfied by the ability of this label manufacturer to always be able to satisfy specific and very detailed needs, together with the guarantee of excellent results in terms of quality.
