Yesterday’s dream became today’s reality, slowly tracking the distance between imagination and reality. Artificial intelligence is no more a work of fiction, it is indeed a game of real-world data. Everything just paces fast when combined with the elements of artificial intelligence.
Everything just paces fast when combined with the elements of artificial intelligence.
Artificial intelligence consists of many components that make it vividly popular and strong. It is an umbrella term that contributes to its intelligence.
What does Artificial Intelligence do?
AI practically does everything that a human can and much more. It collects, analyzes, and predicts data and trends.
It works on the data that is fed to it via a machine or manually by a human. For example, if you have prices of gold according to seasons and months, you can feed them to the machine, run some algorithms and the machine will be able to predict an estimate of the prices of gold in the upcoming season. This feature specifically is known as regression and comes under Machine Learning, an intelligent and precise component of Artificial intelligence.
Machine Learning understands the trends of data and then predicts what’s next. It also classifies the data into different categories. For example, it is smart enough to classify different types of clothing based on the previous data. This is known as classification.
Further, it can analyze what people are likely to purchase with what they already have in their carts and then gives them exclusively customized recommendations. This is known as associative learning and is widely used in the field of e-commerce and marketing.
And just when you think it’s over, it surprises you even more. It can analyze what you might be thinking about and show you the predictions accordingly. This is done with the help of neural networks that fall under the branch of Deep Learning.
All this points out what Artificial intelligence can do and much more.
What will be its role in video marketing?
As AI grows, it also extends the possibilities that it brings alongside. What is marketing all about? Marketing is mostly about predicting what customers may like and recommending them things with a perfect pitch.
Most of the time, these recommendations also change according to the feedback given by the customers previously. All this is based on data and so is AI. Hence, there can be no better match than marketing and AI. One’s demands are the other’s output.
The advantage that AI provides over manual predictions is that it notices the patterns and trends that are hidden otherwise. It works purely with the data that is provided by the customers or the people involved with marketing. Hence, it can never be biased. It is independent of emotions that are involved otherwise.
The working base of AI is statistics. It works with statistical data and has a highly mathematical approach. The algorithms that are involved are nothing but the accumulation of statistical and mathematical rules that forms the foundation of data analysis.
Not every part of data is important as assumed by humans most of the time and AI exactly knows how to handle such parts of data. It handles data most effectively.
When it comes to video marketing, AI knows what people like and how they would prefer their newsfeed to be like. Hence, it gives you precise suggestions about the tools that’ll help you to make the videos better.
invideo specifically has this feature. Invideo is an online video editing platform that is enabled with an artificial virtual assistant that tells you what exactly you might need to make your videos better. It gives you suggestions based on what other users use. This way you are also updated with the ongoing trends.
With the help of associative learning, it even knows what’s next. All these suggestions come with the free version of the platform thus, making it extra useful. It can be used by both professionals and beginners.
Thus, AI is something that will create a huge impact on video marketing. It is safe to say that AI is the future of video marketing as trends can never be analyzed any better. It works on the details that otherwise could have been missed out.
Is AI a worthy skill?
Yes, it is. Adding up skills to your palette does no wrong. But this one skill specifically will give you an edge over other creators. Because you will be able to analyze the data that they can not.
But if you have no time and still want to use this tool for video marketing, you can go ahead and use the online platforms as discussed before.
What’s edited well, will be marketed well because people will like to see it. One more thing that makes a video sell is the content of the video. The words that you put in the backlink and descriptions.
But don’t worry yet, AI has got you covered there too. It exactly knows how to make the words fall well together. This boosts the overall rating and performance. Thus, leaving no area of video marketing untouched.
Conclusion
It is evident by now that AI is the future of video marketing as it works purely on facts and facts can never go wrong when considered properly. With most of the industries embedding AI in almost all their jobs and technologies, it is evident that AI is an in-demand skill in modern times.
The scope of AI is also fairly diversified. There is something for everyone and everything. AI is a hub of technologies blended finely under this umbrella term. Thus, AI is a worthy skill to be learned if you want to keep up with modern times and age. It is fairly easy to learn too when it is being learned with a specified objective in mind.
So, if you still haven’t added this tool to your skillset, it’s high time that you do so and make marketing even more fun and efficient!
