We predicted it, then observed it many times: technology deepfake, holograms e metaverse the great characters of history and entertainment will gradually 'resurrect' them to present them to the new generations as they have never seen them. Almost in flesh and blood. We will see them revived in new movies at the cinema, they will sing new songs, they will welcome tourists in museums, and they will do it perfectly in all languages. without dubbing. A form of insult, you will say. In a way it is, but that doesn't change the facts.
After James Dean, engaged in a new movie (decades after his death), Salvador Dali which presents his own exhibition and the young people Abba'that yes perform in concert applauded by the public and by themselves today adults, it is the turn of Marilyn Monroe.
2022 is the year of Marilyn
Never before has the timeless legacy of the illustrious mermaid of cinema been so magnetic. Only this year we have already seen a biopic with the blonde Ana de Armas and a bad attempt to wear his clothes (Kim Kardashian). There is no doubt: few figures from the last century can compare to the longevity of the Monroe. To the point that the diva of her heir to her never seems to have been born: and therefore a world incapable of making new, true myths turns to the old ones. Marilyn Monroe's heir is Marilyn Monroe herself.
I accepted the unique challenge of imagining her in a modern photo shootCarine Roitfeld, founder and creative director of CR, an important fashion magazine.
On the occasion of Monroe's birthday, June 1st, the 4th issue of CR China presented eight (splendid, it must be said) selected covers that imagine the Monroe as it might look if she were alive today, in her prime. The startup web3 Amethyst e Authentic Brands Group (ABG), the brand development, marketing and entertainment company that owns the Monroe property, helped Roitfeld put Marilyn back in the spotlight of a modern runway show.
Some like it cold
For the first time ever, the magazine lets us know, Marilyn Monroe digitally wears some of today's best brands, including Thom Browne, Balenciaga, Miu Miu Fendi. “The CR Fashion Book brand has long been looking to the future of fashion,” he says Vladimir Roitfeld, CEO of CR Fashion Book, Ltd. “We were delighted to partner with the innovators of this new digital age on a theme as iconic as that of Ms. Marilyn Monroe. These covers come at a time when this great diva is experiencing a moment of great interest worldwide ”.
It seems a paradoxical question, but as I said at the beginning of the article, you should have expected it: is this the "future" of fashion?