I don't know how to put it any other way, so I won't beat around the bush: Adobe is about to release a sort of “Photoshop for fashion”. Project Primrose is an initiative led by visionary researcher, Christine Dierk, which will allow us to personalize our clothes like never before, transforming fashion into an interactive and dynamic experience. I'll let you understand better how it works.
A dress is worth a thousand words
Project Primrose is a technological adventure that uses a series of flexible, low-power, non-emissive modular displays to create static or dynamic patterns on any surface, including clothing. Imagine being able to change the design of your dress in real time, just like you do with an Instagram filter.
The project combines several Adobe technologies and applications (including Adobe Stock, After Effects, Firefly and Illustrator). The first step, as mentioned, is to display content on flexible and non-emissive fabrics, but the goal is to make the technology applicable not only to clothes. Furniture, bags and other items: everything can be customized, the only limit is your imagination.
Christine Dierk is no stranger to these technological stunts. With a PhD in Computer Science from UC Berkeley and extensive experience in the field of wearable technologies, the researcher is also a talented seamstress. Her love for technology and fashion is perfectly reflected in Project Primrose.
Beyond clothes and fashion: a world of possibilities
This isn't just news to fashion designers and artists. This technology could fundamentally change the way we interact with the world around us. Instead of buying new clothes, a new shirt or a new pair of shoes, we could simply download and wear new designs from our favorite designers or, why not, create our own.
A technology that reminds me (intentionally) of iX, the system tested by BMW for a car with changing colours: do you remember it? Apparently, the future is custom.
For now, Project Primrose is just a proof of concept. However, the enthusiastic reception it received at the presentation Adobe Max suggests this is just the beginning. What if the future of fashion was really just a click away?
