No Result
View All Result
Sunday, January 3, 2021
Chinese (Simplified)EnglishFrenchGermanItalianJapanesePortugueseRussianSpanish
  • |
  • Tech
  • Medicine
  • Society
  • Environment
  • Spazio
  • Transportation
  • Weather
  • concepts
  • H+
No Result
View All Result

Covid-19 Updates »

January 3 2021
in Technology

Pat Brown: "food technology will replace the use of animals by 2035"

Chinese (Simplified)EnglishFrenchGermanItalianJapanesePortugueseRussianSpanish

Collaborate!

We are open to visions about the future. Submit an article, disclose the results of a search or scientific discoveries, shows points of view on a theme, tells about a change.

CONTACT US
Pat Brown: "food technology will replace the use of animals by 2035"
Share1PinTweet1SendShare
tags: Vegetable meatImpossible Foods

Food technology, whether it happens or not, is capable of completely replacing animal consumption by 2035. Here are the principles behind this assumption.

Gianluca Ricciodi Gianluca Riccio
5 minutes of reading

The last

Pat Brown: "food technology will replace the use of animals by 2035"

Robotics and neuroscience find meeting points

Sneci, a tiny solar-powered house sails like a fishing boat

Zhang Tongjie, first SETI member in China. "ET? We will be the first to find it "

The future “Solarpunk” of Mexico City

Read also:

3 pillars that make 2021 the year of the Great Reset

3 pillars that make 2021 the year of the Great Reset

Engineers use AI to convert ancient maps into satellite images

Engineers use AI to convert ancient maps into satellite images

selective focus photography of Pinocchio puppet

Woe to Liars: Science Finds an Ethical Way to Detect Lies

Trams powered by waste on small routes? The future of biomethane

Trams powered by waste on small routes? The future of biomethane

Kuno, the ecological fridge that works without electricity

Kuno, the ecological fridge that works without electricity

Pentagon and UFO

USA, in the 2021 bill an ultimatum to the FBI on the UFO phenomenon

Recalibrate, the watchword for 2021

Recalibrate, the watchword for 2021

Aliens, here's what we learned about them in 2020

Aliens, here's what we learned about them in 2020

gray laptop computer on brown wooden table beside person sitting on chair

6 reasons why smartworking 2021 will be better

black 3d printed motorcycle

Black e-bike, 3D printed electronic motorcycle with a bad face

The speaker for the mood with music and aromatherapy? An olfactory Nespresso

The speaker for the mood with music and aromatherapy? An olfactory Nespresso

house of wood, straw and cork

A house of wood, straw and cork: LCA and the “barn” of the third millennium

Read also:

Pat Brown: "food technology will replace the use of animals by 2035"

Pat Brown: "food technology will replace the use of animals by 2035"

Pat Brown, geneticist and founder and CEO of Impossible Foods, said he was confident he could replace the use of animals with food technology by 2035.

On the sidelines of a Web Summit conference, Pat Brown he gave an interview with the Washington Post and was quite determined. "Our mission is to completely replace the use of animals with food technology by 2035. We are very serious and believe it is doable," he said.

It does not contain meat.

An ambitious goal

I was confident that we would be successful when I launched this company, and now I am even more successful. The game is over for the current food industry. He simply hasn't figured it out yet

Pat Brown, Impossible Foods

According to Brown's company, every time you eat an Impossible Burger instead of a beef burger, 96% less land is wasted, 87% less water, 89% less CO2.

Maybe you are also interested

Covid-19, the infection is a slaughterhouse. 15 years and goodbye meat industry

Steak 2.0 outclasses Beyond Meat: look at this vegetable steak!

Brown acknowledged that the environmental issue is not enough to induce people to change their diet. This is why his company has decided to take a different approach.

“The whole reason we have taken a new approach is that we depend on making a product that has to be liked. Consumers who do not care about climate change will choose a food technology product 'only' if it is delicious, affordable and with a high nutritional value. For many, sustainability will be just a bonus, ”he said.

Patrick Brown, CEO of Impossible Foods, is the founder of PLOS (Public Library of Science) and former researcher at the Howard Hughes Medical Institute

For many, but not for everyone. I think that sustainability will have a high weight, if not the main one, in the choice of trying food technology products.

Less meat, or zero meat for the good of the planet?

By far, the most important factor of destruction today is the climate change. Added to this is the collapse of the global biodiversity, and the use of animals as food technology further worsens the picture.

“We have to get rid of it,” says Brown. "It is much more important than replacing fossil fuels in terms of benefits for the world."

Food technology by 2035: is it possible?

food technology
Photo by Jakob Cotton on Unsplash

The future of food is also about science and biochemistry. What is behind the Impossible Burger is quite interesting, because it also tells us a lot about us.

Eating is primarily a sensory experience that takes place in the brain. To achieve this, scientists must reflect on the question of how to get the brain to send signals related to something good, and then associate them with the consumption of meat, even if the food in question does not come from an animal but from plants.

The goal, in summary, (at least that of Impossible Foods according to Brown) is to make a veggie burger that people can eat, getting the exact same experience of eating a beef burger. Including sound, sight, smell and taste.

From this point of view we can even speak of “neuroscientific” food, rather than vegetarian. A product that comes from the answer to a crucial question: what makes meat "meat"?

What makes meat "flesh"? What is heme?

To answer this question, food technology researchers have broken down a piece of beef. Molecule by molecule. And they identified the essential molecule behind the flavor of meat. It's called Eme.

The heme is a essential compound which contains iron and is found in living things. Heme occurs naturally in fairly high concentrations in the blood of humans and other animals. It is also found in much lower concentrations in many plants.

Good. Impossible Foods says heme is what makes meat look like meat. The heme also gives the pink color to the flesh, and that is what makes the blood red. And after cooking it turns brown. Just like meat, go.

Heme, they tell Impossible Foods, is what makes meat "meat"

Where to find Eme, if not from animals?

Heme can be extracted from the roots of soybeans. There leghemoglobin soy is the heme used by Impossible Foods. Others get it from turnips.

What about the other ingredients? Food technology relies on textured wheat protein to reproduce the meaty texture of beef. Potato proteins are used for the crunchy exterior. To get something that looks like grease and sizzles on the grill, tiny sheets of coconut oil are added.

The result is a product that has the look, texture and flavor of beef. The starting point of a process in which the brain will not be able to distinguish between a beef burger and one that is not beef.

If we consider the share of those who will focus directly on vegetable products, products such as Impossible Burger are suitable for those who eat meat.

A vegetarian no longer likes meat or what looks like meat.

Meat eaters, I said, have an alternative that will not only offer the same sensory experience, but will be a sustainable and healthier food option that benefits them, the animals and the planet.

In summary, whether it succeeds or not, food technology really seems capable of replacing the use of animals in food within the next 15 years.

Comment this post on all the social networks where Futuroprossimo.it is present ( Facebook, Instagram, Twitter, Telegram, Linkedin, Vkontakte, Flipboard )

The future of:

Artificial intelligence

Japan will launch a dating service: here is the state Tinder (with AI)

transhumanism

A special hyperbaric therapy can stop and reverse aging

Super Gadgets

Out Of, the Italian startup is sold out with the photovoltaic ski mask

Design

The Tulip, the spectacular “tulip” skyscraper in London

Most read of the week

  • Street Art, Leon Keer's crazy 3D mural comes to life in AR

    Street Art, Leon Keer's crazy 3D mural comes to life in AR

    283 shares
    Share 113 Tweet 71
  • Australia, found the way to cure Crohn's disease

    6901 shares
    Share 5975 Tweet 386
  • “Honey made without bees”: MeliBio, botany and biology

    387 shares
    Share 154 Tweet 97

The last

Deeper Smart Sonar Pro +, fishing with the mini depth sounder

Rootine, personalized vitamins based on DNA

A UV-LED kills Covid. The team: "Let's use it in ventilation systems"

Street Art, Leon Keer's crazy 3D mural comes to life in AR

Birth rate Italy, Covid knocks it down to the lowest levels ever

Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.

Tag

Environment Architecture Communication concepts Advice Energy Events Gadgets The future of yesterday The newspaper of tomorrow Medicine Military Weather Robotica Society Spazio Technology transhumanism Transportation Video

Categories

The author

Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.

Collaborate! Are you interested in writing a post on Futuroprossimo? Click here for contacts.

Home / Author / IDEA / archive / Advertising on FP

© 2020 Futuroprossimo - Tailored by Be Here

© 2020 Futuroprossimo - Tailored by Be Here

  • Home
  • Contact us
  • archive
  • Technology
  • Medicine
  • Transportation
  • Weather
  • Society
  • Environment
  • transhumanism

© 2019 Futuroprossimo - Tailored by To be here

This site uses cookies. By continuing to read it, you consent to their use.