Until today, while minced meat like hamburgers were easy to recreate, creating whole cuts of meat was a little more complicated. Today the vegetable steak seems to be a reality.
The Spanish startup Novameat revealed a new plant-based steak that is "The first to imitate both the texture and appearance of a cut of whole animal muscle, in this case a beef steak". The new product is called Steak 2.0 and was 3D printed from peas, seaweed and beetroot juice.
"I started with steak, because I think it's the holy grail of plant-based meat"he told the Guardian Giuseppe Scionti, founder of Novameat. "And it's also the most difficult cut to reproduce."
Vegetable steak, already beautiful but perhaps not yet good
The company is still experimenting with the taste, but expects a final formulation within the next few months. However, the price is already established: 50 grams cost about € 1,50. 30 euros per kilo, the price competes with that of a normal steak. It is clear that a possible mass diffusion will allow lower costs.
A good product
If Novameat manages to achieve its goals in terms of flavor and price, the product will sell and sell well. The appearance is extraordinary and the demand for vegetable and synthetic meat is growing vertically. This was confirmed some time ago by another player in the sector, Impossible Foods.
Consider the fact that these products are not for vegetarians. And it is logical that this is so. A vegetarian does not want meat, or anything that tastes like meat. Otherwise he would have remained carnivorous. These are produced for the rest of the mass, those who eat meat for taste. This is why they must look and taste very similar to meat.
The progress achieved by Novameat is useful, because they offer meat producers of vegetable origin a wider range of tools to imitate all types of meat, and gradually also fish.
What do you think of the vegetable steak and other green alternatives?
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.