You know, I work in the creative branch, in a communications agency. And it can happen that you have moments of greater difficulty. When that happens, I keep some emergency creativity aside to find different ways to stimulate my mind.
What are you doing? I put a cup of coffee in the microwave, some music and sometimes I light a scented candle. Do it yourself aromatherapy.
Aromatherapy for creativity and mood?
“Wait,” you might think, “candles are supposed to have a calming effect, right? They should not stimulate the production flow.”
That's what I think too. This is why I believed for a long time that my correlation between productivity and scented candles was just a placebo effect.
Still, some research today suggests that certain scents can increase alertness and work performance.
How?
The basic principles of aromatherapy say that smells can evoke positive emotions and memories associated with those emotions. This correlation can enhance the experience of various activities, from relaxing at a spa to typing this article.
Let's take this concept of Kim Minsu. It is a kind of voice assistant / aroma diffuser / smart speaker.
I really like this, because it embodies the idea that different senses, particularly smell and hearing, can be evoked to enhance any activity you're participating in.
What does this speaker do?
The device analyzes the music you are playing and chooses a fragrance to complement the atmosphere.
By combining smell and sound, the smart aromatherapy speaker/diffuser creates a more immersive experience. Even if this experience simply involves lying in bed or chasing the naming of the most disparate products (every autobiographical reference is intentional).
The future aromatherapy: versatile
We think of scent diffusers as relaxation products, but this concept shows that aromatherapy can have many more uses. One of many, the one proposed makes it an olfactory "nespresso".
My only complaint with the author of the concept is my professional bias. In my opinion, his device did not show a convincing scenario on a marketing level.
Its description fails to convey the versatility of this concept precisely because it names only one perfume: lavender, which connotes relaxation.
I'd like to see which scents the speaker would choose for a happy song, in the hours when I want to be productive, or what energetic scents he would combine with a good rock.
In short (Italian only)
Overall, I can say I was impressed with the Concept if my fiercest criticism is right for the online presentation.
I love this product because it comforts even those like me, who thought their candlelight routine was weird.
