You know, I work in the creative branch, in a communications agency. And it can happen to have moments of greater difficulty. When it happens, I save some emergency creativity to find different ways to stimulate my mind.
What are you doing? I put a cup of coffee in the microwave, some music and sometimes I light a scented candle. DIY aromatherapy.
Aromatherapy for creativity and mood?
“Wait,” you might think, “candles are supposed to have a calming effect, right? They shouldn't stimulate the production flow. "
That's what I think too. This is why I have long believed that my correlation between productivity and scented candles was just a placebo effect.
Still, some research today suggests that certain scents can increase alertness and work performance.
The basic principles of aromatherapy say that smells can evoke positive emotions and memories associated with those emotions. This correlation can improve the experience of various activities, from relaxing in a spa to typing this article.
Let's take this concept of Kim Minsu. It is a kind of voice assistant / aroma diffuser / smart speaker.
I really like it, because it embodies the idea that different senses, especially smell and hearing, can be evoked to enhance any activity you are participating in.
What does this speaker do?
The device analyzes the music you are playing and chooses a fragrance to complement the mood.
By combining smell and sound, the smart aromatherapy speaker / diffuser creates a more immersive experience. Even if this experience simply involves lying in bed or following the naming of the most disparate products (any autobiographical reference is wanted).
Aromatherapy of the future: versatile
We think of perfume diffusers as relaxation products, but this concept shows that aromatherapy can have many more uses. One of many, the one proposed makes it an olfactory "nespresso".
My only complaint with the author of the concept is my professional bias. In my opinion, his device did not show a convincing marketing scenario.
Its description fails to convey the versatility of this concept precisely because it names only one perfume: lavender, which connotes relaxation.
I'd like to see which scents the speaker would choose for a happy song, in the hours when I want to be productive, or what energetic scents he would combine with a good rock.
Overall, I can say I was impressed with the Concept if my fiercest criticism is right for the online presentation.
I love this product because it comforts even those like me, who thought their candlelight routine was weird.
Here, the scented candles of the future will look similar to this concept.
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.