The world of technology is eagerly awaiting the imminent launch of the Apple Vision Pro, the revolutionary (e followed for a long time) Apple mixed reality headset. With a launch window expected in late January or early February 2024, the Vision Pro is positioned as a key product in Apple's portfolio for the new year. Here's what we know so far.
Apple Vision Pro, price and availability
The price of the Vision Pro is set at $3,499, which should translate “straight for straight” to €3500 (Apple does not directly follow current exchange rates for international prices). This positions the device as a significant investment for tech enthusiasts and professional users.
Ming-Chi Kuo, a journalist and blogger known for his accurate predictions on Apple news, has indicated the Vision Pro as “the most important product” for Apple in 2024. Kuo predicts that shipments of the device could reach 500.000 units in the next 12 months, underlining the strategic importance of this launch for the company.
Sales strategies and app development
Many industry analysts, including those at Bloomberg, agree that the end of January could see not just the launch but the start of deliveries of the Vision Pro to consumers. Which means "availability in Apple Stores", considering the fact that it should be available in physical locations the only purchasing option. Apple aims not only to finalize its hardware, but also to ensure a wide variety of applications available from day one.
This aspect is crucial to incentivize users to purchase the device, alongside the "killer app" that Apple includes in its device. Which? Spatial videos, which are videos recorded with 3D elements embedded. This could become the feature that attracts most consumers to choose the Vision Pro.
While waiting
With a high price but cutting-edge technology, this device could redefine the user experience in areas such as gaming, education and professional work. It remains to be seen how the market will react to this innovation and how Apple will manage its launch strategy in various global markets.
While we wait for further official announcements from Apple, stay tuned for further updates and details as we get closer to the official launch date.
