Google she took off the veil to its more advanced virtual try-on feature, which allows users to see how an item of clothing fits different body shapes and sizes. Like a dressing room in your smartphone, but without the wait.
No more anonymous mannequins, but real digital models, which you can choose to virtually try on clothes from famous brands such as H&M, Loft, Everlane and Anthropologie. And other brands will follow soon. Here's how it works: A "Try" button is added to the Google shopping search that launches the experience.
Artificial intelligence at the service of fashion
Google has developed a new AI model capable of taking a single image of an item of clothing and accurately reflecting how it would fall, fold, fit, stretch, and form creases and shadows on a diverse set of real models (only Eva Herzigova is missing, heh heh) in various poses. All, of course, directly from your smartphone.
Virtual but personalized dressing room
At the core of it all is a truly photo-realistic and detailed visualization of an item of clothing, which can accommodate significant variations in pose and body shape for different body types. The virtual dressing room can speed up and simplify access to clothes even from the Shopping online.
It won't just be AI models (or, if you prefer, digital human) to influence the fashion industry. What shoppers really want to see is virtual proof through their own bodies. The American chain of supermarkets Walmart recently released a service called "Be Your Own Model," which gives online shoppers the ability to upload their own photos and view how various items of clothing will look on them. And if Google lets customers use their own body photos, it could take fashion shopping to the next level.
final Thoughts
Google's virtual dressing room could break new ground in the fashion industry. These advances mark significant steps towards a future where AI fashion models and personalized virtual try-on experiences become the norm in the shopping world. My humble prediction is that within three years, if any of you still look at them, retailer's printed catalogs will probably all be done with AI models. Ditto for many of the online e-commerce catalogues.
Subsequently, by registering on a site and providing our photo, ALL the items of clothing will already be shown with the image of us wearing them. An entire store with the customer as the protagonist.
