Imagine a world in which top models can walk the runway for advertising campaigns without leaving home, and their iconic faces continue to fascinate people for a long time, with no limits dictated by age or time. A perspective that quickly approaches reality thanks to the technology of "Metahumans". The famous Czech supermodel Eva Herzigova she is the first to have her own hyper-realistic digital double, created to represent her in virtual fashion shows.
A "metamodel" with no limits
Eva collaborated with two startups undergoing a scan with as many as 70 cameras. Motion capture technology captured the movements of his face and her body with unprecedented definition. Eva Herzigova's "digital twin" today has all the characteristics of the original, including her way of walking.
Dimension Studio he worked worked closely with Eva to ensure that her appearance was perfectly reproduced in 3D. The clothing, hairstyle and make-up of her virtual alter ego were meticulously chosen with her, leaving nothing to chance. Have a look here.
Eva Herzigova models for life and beyond
Companies will be able to hire the "metamodel" Eva Herzigova for their campaigns by modifying her look, poses and expressions according to their needs. The avatar will be able to participate in fashion shows (obviously in virtual reality), photographic and press campaigns as a testimonial for products or clothes, and even appear in live streaming.
Eva described the experience of creating her digital double as "incredible". A form of motherhood, in which she ended up (re) bringing herself into the world. A self that will be able to stay even longer, if she wants, continuing to work for her heirs (who knows) or for charitable and social campaigns.
And in the meantime? "My metahuman version will be able to model: go to work, be photographed and dressed by the best creatives, while I stay at home and cook for my children," Eva Herzigova jokes today.
In your place
Caroline Rush, CEO of the British Fashion Council, called the launch of the first metamodel a "game-changing moment for the fashion industry".
He's not entirely wrong. This is just the beginning of an era where the lines between reality and fiction they get thinner and thinner. Aesthetics and technology blend in a surprising way, overcoming the physical limits of our body.
And it's not just a question of replacing, but of integrating. The prospect (perhaps a little macabre) of seeing again in action, and forever, famous people of the past.
For example, a model won't be forced to interrupt her work due to pregnancy, or an accident. You will be able to have more control over your image, and use it to earn money as a writer today does with a book of you, even years after you created it.
Eva Herzigova had an intuition: many other celebrities will follow, especially as the appearance and dynamics of the "metahumans" will be increasingly indistinguishable from the original ones. The boundaries of this field are still to be explored and go beyond, much beyond a catwalk.
