There is no corner of the planet that has not heard of ChatGPT. In just a few months, this "technological toy" has shown incredible potential in all sectors, from podcasts to corporate newsletters through content creation, but that's the least of it.
ChatGPT handles repetitive administrative tasks, improves business performance, streamlines communications and increases productivity. And yes sir, AI is also charging ahead into creative industries like writing, graphic design, and audio engineering.
Where will it make the most noise?
Let's start with an assumption. Chatbots will have a global boom practically everywhere (10.5 billion dollar market by 2026, compared to 2.9 billion in 2020). Investment in advanced generative artificial intelligence will be massive. That said, it is clear that this wave will hit some sectors before others, and I have identified 3 that allow me to make an easy prediction.
The impact of ChatGPT, the top 3 sectors
Legal
Lawyers and legal practitioners are taking advantage of ChatGPT's ability to sift through large amounts of legal documentation and datasets while saving a lot of valuable time. With an in-depth understanding of this data, AI will be programmed to answer increasingly complex questions in the coming years.
Advancement in the sector will obviously have to follow ethical rules: AI must not replace human judgment (understood, “robot lawyer”?) because there is still a risk that it will generate false or misleading legal documents. Not to mention the fact that ChatGPT could create content with "collages" of data that violate the intellectual property rights of others, exposing the law firm to possible compensation for damages.
It will need to be determined to what extent the user, owner and developers of the AI will be liable for violations. The degree of "interpenetration" (which I expect to be high) of the legal sectors with this technology will derive from the analysis of these critical issues.
Marketing
Marketing-related industries will be the ones to transform most profoundly and rapidly. It's not just about text generation, of course, but also about writing code, analyzing consumer data, and supporting existing marketing processes.
In my advertising agency, artificial intelligence is not an optional, but a traveling companion. We have an internal channel, as lively as a market square, where we share the latest discoveries that could make us more efficient and stimulate our creativity.
Personal notes on ChatGPT and marketing sectors
Many professionals across all marketing industries fear that ChatGPT, with its growing capabilities, will make them obsolete. We are not among them. AI is a formidable tool for marketing, but human judgment remains key to understanding customers and their motivations. ChatGPT has the merit of eliminating the repetitive and boring part, reducing human errors and accelerating the progress of projects. It can do a thousand other things, which I won't explain here (but here yes, if you are interested). It's like having a tireless assistant who allows us to focus only on the creative phases of our work. For this, at least in my latitudes, it is promoted with full marks.
Learning
Not only marketing, but also education: AI has proven to be a great ally for students, and even more so for teachers.
Humanities, foreign languages, history and law: these are the subjects highly exposed to AI language modeling tools. You can really work on it: after all, a large part of a teacher's activities involves creating content and working with language, which are exactly the skills that technologies like ChatGPT focus on.
ChatGPT can be used to create a study plan, suggest readings, and more clearly represent a judgment given to a student. It can help in creating exercises, and much more. Like any self-respecting "upheaval", it has first and foremost a cultural matrix.
Teachers need to overcome their distrust towards this tool, avoiding demonization and using it for what it is: an extremely effective "tool". And who better than teachers to show the world how a human can manage a machine? Force!
