Near future
Contact us
  • Home
  • Tech
  • Health
  • Environment
  • Architecture
  • energia
  • Transportation
  • Spazio
  • AI
  • concepts
  • Gadgets
  • Italy Next
  • H+
June 28 2022

Coronavirus / Russia-Ukraine

Near future

News to understand, anticipate, improve the future.

No Result
View All Result

News to understand, anticipate, improve the future.

Read in:  Chinese (Simplified)EnglishFrenchGermanItalianJapanesePortugueseRussianSpanish

GCDS, fashion makes way for the virtual show

The Italian brand GCDS showed a virtual fashion show format with avatars that crossed the catwalk with real clothes. A format that will remain in various forms: and with the advent of VR fashion will be transformed.

Gianluca Ricciodi Gianluca Riccio
in Society
Share132Pin31Tweet83SendShare23ShareShare17
virtual fashion show virtual fashion catwalk GCDS
October 2, 2020
⚪ Reads in 3 minutes
A A

Il Italian streetwear brand GCDS, an acronym for “God Can't Destroy Streetwear”, unveiled its Spring 2021 collection with an innovative and fascinating virtual fashion show that involved avatars. 

The virtual show GCDS created a fantasy set with sci-fi renderings of real models. Aweng Chuol, Raisa Flowers, Jazzelle Zanaughtti and Ottawa Kwami professionals. And since virtual fashion means (and will increasingly mean) real business, the catwalk also hosted animated celebrity appearances among the public such as Dua Lipa e Anwar Hadid.

virtual fashion show virtual catwalk virtual fashion GCDS
GCDS: real clothes, virtual models

Escape from reality

An exercise that fashion has always pursued in some way. The ability to read trends and guide them by the hand is a prerogative of both stylists and futurologists, on closer inspection. All aspects of a show in real time have therefore been recreated, adding a fantastic mood. Because working on models in flesh and blood by sculpting real sculptures (often really extravagant) is a bit the same thing. The virtual show is even freer from physical limits, and GCDS takes the opportunity to reimagine it in a utopian scenario.

Giuliano Calza, creative director of the company, admits to think of science fiction cartoons as a form of escape from the global pandemic. Calza has indeed grasped all the similarities between fashion and fantasy, and has decided that "the show must go on".

Maybe you are also interested

Marilyn Monroe cover girl again, yet another 'digital resurrection'

Job interviews of the future, how to hit the mark starting from the dress code

Project Cambria, big news from the rumors about Meta's next VR viewer

Create her holographic twin to "meet" her great-grandchildren in the future

Virtual fashion show: a multiform happening

GCDS partnered with the Los Angeles engineering firm Emblematic to create a digital platform that could host both the virtual fashion show and entertainment spaces. A games room, social spaces for avatars and access to the backstage. After the virtual catwalk, viewers had the opportunity to interact with the GCDS team, ask questions and participate in private short film screenings, or play with avatars. 

All the garments (actually for sale) have been created in 3D with great attention to detail. Seams, fabrics, colors and logos: in the fantastic chaos, they were the most realistic thing of all. Even the hairstyle and makeup have been entrusted to industry experts. The “outsourced” task fell to the catwalk specialists Erin parsons e Syd Hayes, who designed the looks of the avatar models of this first virtual fashion show.

By the way: take a look.

First and last show? I doubt it. A format born to stay

GCDS is a pioneer of this virtual catwalk and fashion show format, to satisfy a “young” clientele that is increasingly expert in languages ​​and digital interfaces. With the fashion industry innovating new presentation methods, we could see a lot more virtual fashion shows in place of GCDS. And the advent of virtual reality will "democratize" even such events, usually reserved (in their physical version) for journalists and VIPs.

More: in the world of virtual reality customers could also become models at the same time. They could parade with the clothes they intend to buy, testing their yield and interacting with other customers. They could decide to buy the physical suit, or (paying less) just its virtual version, perhaps to wear in some new social space to cross with the VR viewers over their eyes.

The possibilities are endless. Fashion and creativity are born to explore them all.

tags: AbitAvatarfashionvirtual reality
Previous post

3 (luminous) scenarios for the pharmacy of the future

Next Post

Mobile Tailor, body measurements are taken at a distance

COLLABORATE

To submit articles, disclose the results of a research or scientific discoveries write to the editorial staff
  • BrintØ, an artificial island to produce green hydrogen

    BrintØ, an artificial island to produce green hydrogen

    148 Shares
    Share 59 Tweet 37
  • A plant-based, antimicrobial 'coating spray' keeps food fresh

    76 Shares
    Share 30 Tweet 19
  • Solar paint: where are we?

    378 Shares
    Share 151 Tweet 94
  • Liteboxer Bundle, the boxing machine for killer workouts

    763 Shares
    Share 304 Tweet 190
  • Move objects with thought? Telekinesis is a matter of technology

    141 Shares
    Share 56 Tweet 35

archive

Have a look here:

breath metabolism
Medicine

A new method measures metabolism from the breath

Goodbye mass spectrometer: today you just need your breath and a small kit to measure fat metabolism. A big...

Read More
Good news: Covid immunity lasts perhaps for years or decades

Good news: Covid immunity lasts perhaps for years or decades

Smart tattoo indicates glucose levels by changing color

Smart tattoo indicates glucose levels by changing color

yuval harari

Yuval Harari warns: they can hack humans

REACT, a balloon in the wound immediately stops the bleeding

REACT, a balloon in the wound immediately stops the bleeding

The daily tomorrow

Futuroprossimo.it provides news on the future of technology, science and innovation: if there is something that is about to arrive, here it has already arrived. FuturoProssimo is part of the network ForwardTo, studies and skills for future scenarios.

Subscribe to our newsletter

Environment
Architecture
Artificial intelligence
Gadgets
concepts
Design

Staff
Archives
Advertising
Privacy Policy

Medicine
Spazio
Robotica
Work
Transportation
energia

To contact the FuturoProssimo editorial team, write to [email protected]

Chinese Version
Édition Française
Deutsche Ausgabe
Japanese version
English Edition
Edição Portuguesa
Русское издание
Spanish edition

This work is distributed under license Creative Commons Attribution 4.0 International.
© 2021 Futuroprossimo

No Result
View All Result
  • Home
  • Tech
  • Health
  • Environment
  • Architecture
  • energia
  • Transportation
  • Spazio
  • AI
  • concepts
  • Gadgets
  • Italy Next
  • H+