Seoul's Gangnam-gu area (celebrated in Psy's smash musical hit) is Korea's version of Times Square and is the country's first outdoor advertising area with huge LED screens.
Huge here installed on the walls of large buildings, they project all sorts of images for 18 hours a day. It is like being in a sort of immense open-air screen.
Among the most characteristic buildings of this area, the COEX artium certainly stands out. It is a shopping center with a strong musical vocation, which is why it is also known as the mecca of K-pop.
Huge LED screens that form a single electronic display monster 80 meters wide and 23 meters high literally envelop the building. The aim is to showcase the contents of the Korean neo wave, the one linked to South Korean culture that has been gaining global popularity since the 90s.
It is precisely for this reason that On the strict has created an anamorphic virtual wave that is a truly extraordinary sight.
Anamorphosis
Optical illusion based on a technique dating back to the Renaissance, the anamorphic one is a distorted projection that reveals itself once a specific point of view is occupied.
The rigorous application of this principle was used to create the wave, a real wave that is projected onto the gigantic screens, crashes against the glass, making passers-by feel as if they are about to be overwhelmed.
A powerful experiential project that wonderfully integrates virtual content and digital technology in a real context.
I find this wave impressive both for its technical aspects and its impact. From the video, it seems that the force of the water is really about to break the glass and flood the streets (admittedly a bit empty due to the COVID-19 pandemic).
