Among the most characteristic buildings in this area, the COEX artium certainly stands out. It is a commercial center with a strong musical vocation, which is why it is also known as the K-pop mecca.
Huge LED screens that form a single electronic display of 80 meters wide and 23 meters high literally envelop the building. The aim is to showcase the contents of the new Korean wave, the one related to South Korean culture that has gained global popularity since the 90s.
It is precisely for this reason that On the strict he created an anamorphic virtual wave that represents a truly extraordinary spectacle.
Optical illusion based on a technique dating back to the Renaissance, the anamorphic one is a distorted projection that reveals itself once a specific point of view is occupied.
The rigorous application of this principle has been exploited to create the wave, a real wave that is projected onto gigantic screens, crashes into the glass, making passersby feel as if they are about to be overwhelmed.
A powerful experiential project that wonderfully integrates virtual content and digital technology in a real context.
I find this wave impressive both for its technical aspects and for its impact. From the video, it appears that the force of the water is really about to break the glass and flood the streets (indeed a little empty due to the COVID-19 pandemic).
It is already hypnotic, but the installation is enriched with an audio that generates an even more immersive experience.
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.