It comes to mind a bit A, the operation that made Google take a step “backwards and upwards”, with the structuring of a brand that included new activities.
Zuckerberg also initiated a substantial change to his visual identity, differentiating the Facebook app from the company with a new Facebook logo. The visual design of the Facebook logo is very clean but impactful, and is certainly not limited to just the Facebook vector logo: does it only include a simple bold and uppercase text that will be used on all your apps? Nada. It is a logos. It's word, it's thought. Above all, it is intention.
“This new Facebook logo represents the unity of a global community,” said the Facebook CEO. “It is a symbol of our unity and diversity, and the progress we have made in connecting the world.”
Social, however, remains blue
The Facebook app will obviously keep the same “classic” white and blue look that we are used to, but the “parent company” will provide a new Facebook logo, its imprint on it and on all the other apps it owns.
For example, here's what the mark indicating Instagram's membership of the Facebook "ecosystem" will look like:
Over the years and with the various acquisitions made, Facebook is now much more than a simple social network. And the Facebook Logo has every interest in showing how Instagram and WhatsApp, while remaining separate, are part of the "family". The small Facebook logo now has the exact same weight as all the other social networks and services in the ecosystem.
The story behind this new facebook restyling
Everyone knows that the modification (especially during construction) of such radical aspects linked to visual identity cannot be the result of simple chance. The Facebook situation, obviously, is no exception, especially when it comes to the Facebook logo. Before analyzing the change itself in greater detail, it is the nature of the change that gives pause for thought. The need, while maintaining the "central" name for the brand's activities, to make it perceived no longer as a single product, but as a "portmanteau". A “mother”, a “matrix”. An umbrella under which many different activities can be born, develop and thrive. Even far from the original brand.
In summary: how does a company become "its own mother" on a visual level?
As mentioned, the principle that inspires this change in the Facebook logo is the same that brought Google "under" the portmanteau of Alphabet. Standing behind and above: the new Facebook is not a small social network. It is not an app, and it cannot be expressed in a simple icon, or in a simple vector fb symbol. It is a field of knowledge. Explore in multiple directions, from virtual reality (with Oculus) to human-computer interface solutions (CTRL Labs). All of Facebook is now a realm, and within this realm there are "knights" represented by the apps. It is good to keep this distinction in mind to understand the difference between this vector Facebook logo and the vector social network logos of Instagram, Messenger, Oculus, Facebook, Whatsapp that make up this cosmos.
New facebook logo: it is not a mere aesthetic question
Having exhausted the aspects that provided the "spark" for Zuckerberg to redo the face of his creature, know that things are not just of a purely aesthetic nature. The need does not arise from image issues, it is not to make a direct and end in itself "feisbuk logo", but rather from legal issues: The Facebook Logo has faced several antitrust lawsuits. By making the vector logo and therefore the brand of its company clearer, Facebook ratifies to its members and above all to its financiers (the companies that pay for advertising on Facebook pages) the fact that its apps are connected to each other. That they have a deeper, official bond, a common copyright, .
According to a 2018 survey, 57% of Americans don't even know that Instagram is owned by Facebook, and a 50% don't know that the company owns WhatsApp.
Do we have logos for facebook?
The minimal typology of the new Facebook logo allows it to be used with different colors, to better integrate with the visual identity and with the icons of the other Facebook properties. From the Facebook logo for the site to the Facebook logos on the various social networks.
Vector Facebook logo – For graphs. Those who need the facebook logo for their site, or the new instagram logo, give me a facebook logo. In short, for those who need the vector facebook logo: you will find a large repository of vector images and vector Facebook logos directly from the parent company, to this address. For the vector fb icon, the new facebook logo and more you can go here too. There is the original material and the official Facebook logo with all the guidelines (but no psd): then don't say we don't think of you. In fact, follow us!
Facebook will begin using the new branding within products and marketing materials in the coming weeks, while also launching a new company website.