It comes to mind a little A, the operation that made Google take a step "back and up", with the structuring of a brand that included new activities.
Zuckerberg has also initiated a major change to his visual identity, differentiating the Facebook app from the company with a new Facebook logo. The visual design of the facebook logo is very clean but impactful, and it is certainly not limited to just the facebook vector logo: does it include only a simple text in bold and uppercase that will be used on all its apps? Nada. It is a logos. It is word, it is thought. Above all, it is intention.
"This new facebook logo represents the union of a global community," said the Facebook CEO. "It is a symbol of our unity and diversity, and of the progress we have made in connecting the world."
Social, however, remains blue
The Facebook app will obviously keep the same "classic" white and blue look we are used to, but the "parent company" will provide a facebook new logo, its imprint on it and on all the other apps it owns.
For example, here's what the branding indicating Instagram's membership of the Facebook "ecosystem" will look like:
Over the years and with the various acquisitions made, Facebook is now much more than just a social network. And the Facebook Logo has every interest in showing how Instagram and WhatsApp, while remaining separate, are part of the "family". The small facebook logo now has the same weight as all the other social networks and ecosystem services.
The story behind this new facebook restyling
Everyone knows that the modification (especially during construction) of such radical aspects related to visual identity cannot be the result of mere chance. The situation of facebook, of course, is no exception, especially when it comes to the fb logo. Before analyzing the change itself in more detail, it is the nature of the change that makes us think. The need, while maintaining the "central" name for the brand's activities, to make it perceived no longer as a single product, but as a "portmanteau". A "mother", a "matrix". An umbrella under which many different businesses can be born, develop and thrive. Even far from the original brand.
In summary: how does a company visually become "its own mother"?
As mentioned, the principle that inspires this change in the Facebook logo is the same that brought Google "under" the Alphabet portmanteau. Stay behind and above: the new facebook is not a small social network. It is not an app, and it cannot be expressed in a simple icon, or in a simple vector fb symbol. It is a field of knowledge. Explore in multiple directions, from virtual reality (with Oculus) to human-computer interface solutions (CTRL Labs). All of Facebook is now a realm, and within that realm are "knights" represented by apps. It is good to keep this distinction in mind to understand the difference between this vector facebook logo and the vector social network logos of Instagram, Messenger, Oculus, Facebook, Whatsapp that make up this cosmos.
New facebook logo: it is not a mere aesthetic question
Having exhausted the aspects that provided the "spark" to Zuckerberg to redo the face of his creature, know that things are not only of a pure aesthetic nature. The need does not arise from image issues, it is not to make a direct "feisbuk logo" as an end in itself, but from legal issues: The Facebook Logo has faced various antitrust lawsuits. By making the vector logo and therefore the brand of its company clearer, Facebook ratifies to subscribers and above all to lenders (the companies that pay for advertising on fb pages) the fact that its apps are connected to each other. That they have a deeper, official bond, a common copyright, .
According to a 2018 survey, 57% of Americans don't even know that Instagram is owned by Facebook, and a 50% don't know that the company owns WhatsApp.
Do we have logos for facebook?
The minimal typology of the new facebook logo allows it to be used with different colors, to better integrate with the visual identity and with the icons of the other Facebook properties. From the facebook logo for the site to the facebook logos on the various social networks.
Vector fb logo For graphs. Those who need the facebook logo for their site, or the new instagram logo, give me a facebook logo. In short, for those who need the vector facebook logo: find a large repository of vector images and vector facebook logos directly from the parent company, to this address. For the vector fb icon, the new facebook logo and more you can go here too. There is the original material and the official facebook logo with all the guideline (but no psd): then don't say we don't think about it. Indeed, follow us!
Facebook will begin using the new branding within products and marketing materials in the coming weeks, while also launching a new corporate website.