It comes to mind A, the operation that made Google take a step “backwards and upwards”, with the structuring of a brand that included new activities.
Zuckerberg has also started a substantial change to his visual identity, differentiating the Facebook app from the company with a new Facebook logo. The visual design is very clean but impactful: it includes a simple bold and uppercase text that will be used on all its apps.
Social, however, remains blue
The Facebook app will obviously keep the same "classic" white and blue look we are used to, but the "parent company" will provide a facebook new logo, its imprint on him and on all the other apps it owns.
For example, here's how the brand that indicates Instagram's membership of the Facebook "ecosystem" will look like:
Over the years and with the various acquisitions made, Facebook is now much more than just a social network. And the Facebook Logo has every interest in showing how Instagram and WhatsApp, while remaining separate, are part of the "family".
It is not a mere aesthetic question
The need does not arise from image issues, it is not to make a direct "feisbuk logo" and an end in itself, but from legal issues: Facebook has faced several antitrust lawsuits. By making the vector logotype and therefore the brand of his company clearer, Facebook ratifies to subscribers and especially to lenders (the companies that pay for advertising on fb pages) the fact that its apps are connected to each other. That they have a deeper, official link, a common copyright,.
According to a 2018 survey, 57% of Americans don't even know that Instagram is owned by Facebook, and a 50% don't know that the company owns WhatsApp.
The minimal typology of the new facebook logo allows it to be used with different colors, to better integrate with the visual identity and with the icons of other Facebook properties. From the facebook logo for the site to the facebook logos on the various social networks.
Logo Fb vettoriale – Per i grafici. Quelli che necessitano del logo facebook per sito, o il nuovo logo instagram, damme un logo de facebook. Insomma, per coloro che hanno bisogno del marchio facebook vettoriale: trovate un’ampia repository direttamente dalla casa madre, to this address. C’è il materiale originale con tutta la guideline: poi non dite che non vi penso.
Facebook will begin using the new branding within products and marketing materials in the coming weeks, while also launching a new corporate website.