Morpholio has joined forces with one of the most advanced companies in the field of augmented reality, the Theia Interactive.
The aim is to create together the design of a series of new pieces of furniture that customers can try at home with augmented reality before buying them.
The system will make purchasing decisions easier by providing buyers with the exact rendering of a piece of furniture even before it is physically ordered and placed at the destination.
Currently the Morpholio app panel shows a range of iconic works from different world designers. From Marcel Breuer's chairs to those of Mies Van Der Rohe (who doesn't know the legendary Barcelona chair?). There are also other architects and designers such as Eero Saarinen or David Adjaye (with his Washington Chair), or Richard Schultz. Parterre de Roi.
Each piece is made with an almost manic level of detail: thanks to theAR users can scrutinize it from every possible angle.
A little further on. No, a little further
What can already be considered as the most advanced augmented reality interaction created for interior furnishing and design allows a level of autonomy and freedom of customization never seen before.
All the current legacy is completely eliminated: no more cardboard shapes or plans on paper. No infinite samples of fabrics, colors and materials to compose an environment. In their place, a three-dimensional environment that allows you to mix people and objects in the same augmented reality scenario.
The result is the vision of an entire furnishing environment that literally comes to life. Customers can choose the products, modify their characteristics and move them at will in the room to evaluate their performance.
The Morpholio team is currently focused on several partnerships with Porcelanosa, Dyson, Hansgrohe, and many others to create more and more 3D products and immersive experiences for designers and customers.
The Morpholio app is already available for iPhone, can be downloaded here. And anyway I see that sofa better on the left wall.
