Mark Zuckerberg enthusiastically responded to the question of whether Facebook is currently working on augmented reality projects.
When asked during a convention in San Francisco, the young SEO simply replied "Yes".
Facebook's intentions had appeared clear since the purchase of Oculus, the start-up that currently produced one of the best virtual reality devices. And the words used by Michael Abrash, head of the Oculus project, leave no room for doubt: virtual reality is on its way. There is a little more time to wait for augmented reality, but it is clear that one day very soon there will be wearable devices that will allow a constant connection with the network and the increase of the user experience in a very more immersive and complete.
Augmented reality represents a very special opportunity for Facebook: “Facebook is a way to give people a voice to share with others. Augmented reality could provide even more personal and intense experiences to show to others.”
It's very interesting: it's something we would all use if it worked properly
The implications of a Facebook based on augmented reality are enormous and it is very easy to imagine them: imagine a person walking down the street and "weighing" in real time the satisfaction that his actions generate among the people he knows. Ok, I gave a chilling, but not far-fetched, example. Facebook would stop being the "place" in which to share experiences and would start to become the "lens" through which people look at the world and each other.
Facebook, on the other hand, is not the only company working on augmented reality, and there are already the first excellent victims such as Magic Leap, financed and then abandoned by Google. By the way: what about Glass? It seems that the time for him is not yet perfectly ripe and perhaps never will be: the horizon has different colours, and Zuckerberg's "Big F" could precede Page and Brin's "Big G".
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