Mark Zuckerberg enthusiastically responded to the question of whether Facebook is currently working on augmented reality projects.
To those who sent it to him, during a convention in San Francisco, the young SEO simply replied "Yes".
Facebook's intentions had been clear since the purchase of Oculus, the start-up that has currently produced one of the best virtual reality devices. And the words used by Michael Abrash, head of the Oculus project, leave no room for doubt: virtual reality is in the pipeline. There is a little more time to wait for augmented reality, but it is clear that one day very near there will be wearable devices that will allow a constant connection with the network and the increase of the user experience in a very direction. more immersive and complete.
Augmented reality represents a very special opportunity for Facebook: “Facebook is a way of giving people a voice to share with others. Augmented reality could provide even more personal and intense experiences to show others. "
It is very interesting: it is something we would all use if it worked properly
The implications of a Facebook based on augmented reality are enormous and it is very easy to imagine them: imagine a person walking down the street and “weighing” in real time the satisfaction that his actions generate among the people he knows. Okay, I gave a chilling example, but not far-fetched. Facebook would stop being the "place" in which to share experiences and begin to become the "lens" through which people look at the world and look at each other.
Facebook, on the other hand, is not the only company working in augmented reality, and there are already excellent first victims such as Magic Leap, funded and then abandoned by Google. By the way: what about the Glass? It seems that the times for him are not yet perfectly ripe and perhaps never will be: the horizon has different colors, and Zuckerberg's “Big F” could precede Page and Brin's “Big G”.