It seems that the engineers of # Facebook have found a way to get around the adblockers, the advertising blockers that prevent the display of advertising banners.
With a change to the code display of advertising blocks, Facebook will force everyone to view advertising. The social network announced it with a official post in which it illustrates new preferences for the management of advertising spots on the site. It is a pity that advertising cannot be completely deactivated.
“We designed our own advertising formats, the performance and control to answer the reasons why people typically use ad blockers,” he says Andrew Bosworth, the Facebook VP responsible for the advertising platform. “When we asked users, the first reason is the blocking of annoying ads that interrupt the flow of content. As we offer new, more powerful controls, we'll also begin showing ads on the desktop version of Facebook to users that they currently use an ad blocker”.
According to many, however, Facebook would be making a mistake. This deprives users of their freedom of choice. It's true that Facebook is a free service whose turnover is generated from the sale of hyper-targeted advertising. Would it be right to “pay” by viewing advertising?
It remains to be seen what users will think of it.
