We have seen a lot of it in the last 15 years: the Internet has gradually increased its reach, overwhelming many aspects of entertainment, from films to video games, through conversations and music.
At first the major record industry tried to oppose its resistance based on the (albeit legitimate) protection of copyright and 'canonical' distribution systems; then the Napster cyclone (followed by P2P, led by Emule, Torrents and other systems based on sharing on the Internet) radically changed the global musical panorama.
It was then that music chose distribution channels closer to user satisfaction, taking advantage of the ever-increasing share of mobile connections and the advent of social networks.
It is impossible for us to get bored with music: in the future too, there will be an extreme need to listen, consume and share the most beautiful and exciting songs, to also share our moods with them. In any case, there is no shortage of places to experience this passion even today. #WelikeMusic, for example, is the hashtag that identifies the Cubomusica social circuit, which promises to bring together all fans in initiatives to be experienced. Hangouts with famous artists, exclusive events, new music releases, major music festivals: users will experience first-hand what it means to break down the barriers between their passion and the object of this passion (the song, the artist, the album , the concert, the event).
Su Facebook, Twitter e Google+, #WeLikeMusic concretizes the concept of "Humanizing Music", which in the future will be a fundamental logic for the distribution of content and for showbusiness in general. The artist will be at the center of her fans' world, no longer an unattainable object, but an integral part of her daily experience. One day we took a vinyl off the shelf to say to a friend: "hey, I'll let you listen to this".
Tomorrow, also through social initiatives such as those of Cubomusica, in bringing our legends to others we will be able to say to those who love music like us: "hey, let me introduce you to a friend".
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