We have seen so many in the last 15 years: the Internet has gradually increased its range by overwhelming many aspects of entertainment, from movies to video games, passing through conversations and music.
At first the record majors industry tried to oppose its resistance based on the (albeit legitimate) protection of copyright and 'canonical' distribution systems; then the cyclone Napster (followed by P2P, led by Emule, by Torrents and by other systems based on sharing on the Net) radically changed the world music scene.
It was then that music chose distribution channels closer to the users' satisfaction, taking advantage of the increasing share of mobile connections and the advent of social networks.
Music cannot bore us: even in the future there will be an extreme need to listen, consume, share the most beautiful and exciting songs, to share our moods with them. In any case, the places to live this passion are not lacking even today. #WelikeMusic, for example, is the hashtag that identifies the Cubomusica social circuit, which promises to gather all fans in initiatives to be experienced. Hangouts with famous artists, exclusive events, new music releases, great music festivals: users will experience first-hand what it means to break down the barriers between their passion and the object of this passion (the song, the artist, the album , the concert, the event).
Su Facebook, Twitter e Google+, #WeLikeMusic concretizes the concept of "Humanizing Music", which in the future will be a fundamental logic for the distribution of content and for showbusiness in general. The artist will be at the center of the world of her fans, no longer an unreachable object, but an integral part of her daily experience. One day we would take a vinyl from the shelf to say to a friend: "hey, I'll let you listen to this".
Tomorrow, also through social initiatives such as those of Cubomusica, in bringing our myths to others we will be able to say to those who love music like us: "hey, I'll introduce you to a friend".
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