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#WeLikeMusic, or 'how sound passion became social'

Gianluca Ricciodi Gianluca Riccio
in Advice
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April 23 2013
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We have seen so many in the last 15 years: the Internet has gradually increased its range of action, overwhelming many aspects of entertainment, from movies to video games, through conversations and music.

At first, the Major Record industry tried to oppose its resistance based on the (albeit legitimate) protection of copyright and 'canonical' distribution systems; then the cyclone Napster (followed by P2P, led by Emule, by Torrents and by other systems based on sharing on the Net) radically changed the world music scene.

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It was then that music chose distribution channels closer to the users' satisfaction, taking advantage of the increasing share of mobile connections and the advent of social networks.

It is excluded that music will bore us: there will also be an extreme need in the future to listen, consume, share the most beautiful and exciting songs, to also share our moods with them. In any case, the places to live this passion are not lacking even today. #WelikeMusic, for example, is the hashtag that identifies the social network of Cubomusica, which promises to gather all fans in initiatives to be experienced. Hangouts with famous artists, exclusive events, new musical releases, great music festivals: users will experience on their own skin what it means to break down the barriers between their passion and the object of this passion (the song, the artist, the album , the concert, the event).

 

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Su Facebook, Twitter e Google+, #WeLikeMusic concretizes the concept of “Humanizing Music“, Which in the future will be a fundamental logic for the distribution of content and for show business in general. The artist will be at the center of his fans' world, no longer an unattainable object, but an integral part of his daily experience. One day we took a vinyl off the shelf to say to a friend, "hey, I'll let you listen to this."

Tomorrow, also through social initiatives such as Cubomusica, in bringing our myths to others we will be able to say to those who love music like us: "hey, I'll introduce you to a friend".

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