Near future
No Result
View All Result
23 September 2023
  • Home
  • Tech
  • Health
  • Environment
  • Energy
  • Transports
  • Spazio
  • AI
  • concepts
  • H+
Understand, anticipate, improve the future.
CES2023 / Coronavirus / Russia-Ukraine
Near future
  • Home
  • Tech
  • Health
  • Environment
  • Energy
  • Transports
  • Spazio
  • AI
  • concepts
  • H+

Understand, anticipate, improve the future.

No Result
View All Result
Technology

Datafication, the era of data is upon us: are we ready?

The transformation of reality into data is a phenomenon that involves us all. Find out how Datafication is shaping our tomorrow.

August 18 2023
Gianluca RiccioGianluca Riccio
⚪ 5 minutes
Share1Pin1Tweet1SendShareShareShare

READ IN:

Datafication, i.e. the transformation of every aspect of reality into data, is a transversal phenomenon that involves us all. We live in a world where data is omnipresent. Each of our online interactions generates a huge amount of data that is collected, analyzed and monetised.

Second The report of Statista, around 2021 billion people were active internet users in 4,9. It's really hard to imagine the extent of this phenomenon and its implications in everyday life. However, the data does not only concern the online world. Even when we shop at the supermarket, pay by card or use our badge to enter the office, we are generating information that can be recorded and analysed. The data is everywhere.

Digital healthcare is at the forefront

Datafication
Datafication and healthcare

The area in which Datafication is most evident is perhaps that of healthcare. The adoption of wearable devices, telehealth and artificial intelligence is revolutionizing the way doctors and healthcare facilities operate, as also highlighted by Forbes in this article.

Wearable devices such as smartwatches and fitness trackers produce a mass of data on biometric parameters that can also be monitored remotely. Artificial intelligence-based virtual assistants are used both to provide information to patients and to support clinical decisions. And they will be even more.

The article continues after the related links

Data storage, by 2030 we could put them in DNA "cartridges".

Is Holographic Data Storage the Next Information Revolution?

Access to patient data allows for better integration between various healthcare services, leading to greater overall efficiency of the system, as underlined in this McKinsey article. Patients can independently manage their own health thanks to access to information and telemedicine.

Data makes a predictive and personalized approach to care possible. Through machine learning algorithms it is possible to predict the onset of pathologies or adverse reactions to drugs. Precision medicine exploits the genetic information of each patient for tailor-made therapies.

Not just medicine: datafication and predictive marketing

Datafication
Datafication and Predictive Marketing

Marketing is also benefiting greatly from datafication. Through techniques predictive analysis, companies can predict when a customer is ready to make a purchase, customizing promotional campaigns accordingly.

Thanks to data on user behavior and preferences, companies can offer content and products tailored to the individual customer, increasing sales and loyalty. For example, by analyzing purchase history and the pages visited, an algorithm can determine when a user needs a certain product, such as a new pair of running shoes, and offer it to him through targeted ads.

The data allows you to segment your audience into categories to target specific messages. Through testing, campaigns can be optimized by determining which content, formats and channels work best for a given segment.

Thanks to data analysis, marketing is more strategic and less based on intuition. You can measure the return of each campaign and optimize your investments. Companies can have a 360° view of the customer and offer them a personalized experience both online and offline.

Datafication and Smart cities

Datafication
Datafication and Smart Cities

Datafication also plays a key role in the development of smart cities. Sensors and IoT devices such as cameras, smart meters and GPS trackers collect an enormous amount of data on traffic, air quality, energy consumption, noise and many other parameters in real time.

The analysis of this data in real time makes it possible to optimize the management of urban infrastructures and improve the quality of life of citizens. For example, traffic data now makes it possible to synchronize traffic lights and reduce traffic jams, especially during peak hours. Tomorrow they will make them part of a single "circulatory system". Air pollution information can be used to plan measures such as traffic bans or electric mobility incentives.

The data also makes it possible to monitor the health of the water and electricity networks, quickly identifying leaks or malfunctions and coordinating maintenance interventions efficiently thanks to predictive algorithms.

Data-enabled services in smart cities include real-time public transport, digital payments for parking and services, interactive maps, crime prevention systems based on predictive analytics and so on. The cities of the future will be interconnected, sustainable and citizen-friendly thanks to the intelligence of data.

Datafication: job opportunities and risks to face

As data grows exponentially, so does the need for professionals who can manage and analyze it. Various figures, such as data analysts, data engineers, data scientists and cybersecurity experts, will be increasingly in demand. Companies are looking for profiles with technical skills but also creativity and the ability to identify useful trends for the business.

Not to mention the fact that, despite the benefits, managing such a large amount of data poses significant challenges in terms of privacy and security, which must be faced ethically and responsibly by organizations. Any data breaches risk jeopardizing user trust. We need a clear regulatory framework to protect citizens' digital rights.

To the future

The age of data is upon us. It is up to us to understand this silent revolution and exploit its potential to improve our society, without losing sight of the risks it entails. One thing is certain: the future will be dominated by data.

Will we be able to consciously govern this enormous amount of information for the benefit of all?

Tags: data collected

Latest news

  • All the maps of the future: from research tools to doors to tomorrow
  • The bizarre AI that translates the language of chickens
  • Jeddah Tower, construction site of the one kilometer high skyscraper reopens
  • Spider silk from modified silkworms: stronger than Kevlar and 100% natural
  • VIR-1388, HIV vaccine being tested in the USA and South Africa
  • MOWT, innovative floating hydroelectric for slow-flowing waters
  • CRAFT, what stage is the Chinese project to build an artificial Sun?
  • Remote work, halved emissions
  • Shipping pallets in the digital age: how the Internet has revolutionized the logistics landscape
  • BMW 7 Series Protection: the sedan that defies grenades and flamethrowers


GPT Chat Megaeasy!

Concrete guide for those approaching this artificial intelligence tool, also designed for the school world: many examples of applications, usage indications and ready-to-use instructions for training and interrogating Chat GPT.

To submit articles, disclose the results of a research or scientific discoveries write to the editorial staff

Enter the Telegram channel of Futuroprossimo, click here. Or follow us on Instagram, Facebook, Twitter, Mastodon e LinkedIn.

FacebookTwitterInstagramTelegramLinkedInMastodonPinterestTikTok

The daily tomorrow.


Futuroprossimo.it provides news on the future of technology, science and innovation: if there is something that is about to arrive, here it has already arrived. FuturoProssimo is part of the network ForwardTo, studies and skills for future scenarios.

  • Environment
  • Architecture
  • Artificial intelligence
  • Gadgets
  • concepts
  • Design
  • Medicine
  • Spazio
  • Robotica
  • Work
  • Transports
  • Energy
  • Edition Francaise
  • Deutsche Ausgabe
  • Japanese version
  • English Edition
  • Portuguese Edition
  • Read more
  • Spanish edition

Subscribe to our newsletter

  • The Editor
  • Advertising on FP
  • Privacy Policy

© 2023 Near future - Creative Commons License
This work is distributed under license Creative Commons Attribution 4.0 International.

No Result
View All Result
Understand, anticipate, improve the future.
  • Home
  • Tech
  • Health
  • Environment
  • Energy
  • Transports
  • Spazio
  • AI
  • concepts
  • H+