It's not rhetoric: sometimes it's true that the most brilliant solutions come out of the most complex situations. Remember the hand sanitizer dispensers placed everywhere in times of pandemic? Well, Holland has decided to give a new life to these "touch points", and for an equally noble cause, by converting the former disinfectant dispensers into free sunscreen dispensers.
From Covid to cancer: a leap, indeed, a pass of cream
Many people, perhaps too dazzled by the summer sun, still tend to forget that excessive exposure to UV rays can be dangerous.
The data tell us that even central Europe, an area known for its not exactly tropical climate (adjusted for climate change), cases of skin cancer are increasing. More than 7 million Europeans in total has or had a skin cancer. And Holland is no exception. This is why the VieCuri hospital in Venlo-Venray, in collaboration with the Dutch Cancer Society, has decided to do something about it.
Sun cream point: in Holland, protecting yourself is free!
By converting hundreds of disinfectant points into sunscreen dispensers, it must be said, Holland is declaring a hand-to-hand war on skin cancer. It's a smart way to recycle existing structures while promoting an important message.
The aim of this initiative is to make people aware of the importance of protecting the skin from the sun, especially during the summer months. A simple gesture like swiping on some sunscreen could be the difference between healthy skin and the risk of developing skin cancer. Simple, immediate, incisive.
When in Italy?
Even in the Bel Paese (which among other things suffers from an even higher exposure) it would be really smart to develop such an action.
Perhaps in collaboration with the Regions and local health authorities: after all, we could define this initiative as a sort of "holistic treatment", right? After all, when it comes to health, a dash of prevention saves healthcare systems billions.
While waiting for someone to wake up in these parts too, don't forget to give yourself a nice protective coat of sunscreen. Your skin may be thanking you, literally.