The pandemic has (also) disrupted the car market, demonstrating that having a simple online presence is no longer enough to attract customers.
Buying a car is a major investment and requires time and thought to choose the right one. While in the past people visited several showrooms to compare options, today they often limit themselves to visiting just a couple of salons after a long and careful search on the internet, including in-depth analysis and comparisons.
However, the pandemic it has also accelerated processes in the automotive sector. One of the most relevant? What leads to the possibility of offering personalized online shopping experiences or home delivery services.
Self-delivery
Buyers, as mentioned, spend less and less time wandering around salons. They want to feel as confident about a car as if they were making a purchase in person, but without having to leave their home.
This new need has given impetus to startups and established brands to drive changes throughout the purchasing process. In Italy the Leonori SpA group, which has been in the car sales and rental sector for over 60 years, has developed an "operational arm" called VaiGo.it. It is a platform for online car purchases that accompanies the customer from the choice of the car to the definition of the type of payment, up to the delivery of the vehicle directly to home.
“It's the newborn 'son',” he says Stefano Leonori, president of the group, “of a project, ours, which boasts solid experience of over 60 years in the sector. Maybe that's why we already received bookings before even introducing ourselves to the world."
Is it a paradigm?
With the increase and improvement of omnichannel products like VaiGo (not to mention the future metaverse), physical contact with the point of sale will be less and less frequent.
This obviously does not necessarily mean the disappearance of dealers and showrooms. Certainly, however, they will have to offer a more proactive and creative human contact, and recommend models and ancillary services with empathy. The physical touch point will be preferred only if it brings added value.
And what do you think? How would you buy a car today? Give us ideas on the Futuroprossimo social channels!
