The Swiss technology company Wayray has already shown the advantages of holographic displays in vehicles, starting with also collaborate with Porsche for the development of new solutions. Now the engineers from Zurich go one step further and show a concept car whose windshield is totally designed as an augmented reality (AR) display.
The concept car has a somewhat cumbersome name: Holograktor. It is designed as a racing vehicle, is electrically powered and offers space for three people. Holograktor can be driven conventionally, with a human driver behind the wheel. Or remotely, via 5G and satellite connection.
What is truly innovative, however, is the True AR, an augmented reality display that the car is equipped with. An AR head-up display that covers the full size of the windshield and allows you to view virtual images from various distances. The car promises to become a metaverse on wheels.
True AR, holographic windshield for augmented reality
Holographic displays take up only a tenth of the space of a conventional head up display. The Swiss inventors integrated the displays into the vehicle's electronics so that signals from on-board environmental sensors (cameras, radars, deal) and existing data networks. The system offers vehicle occupants an “immersive” experience through its holographic projections on the entire windshield and also on the side windows.
The system is not only focused on traffic-related display content. WayRay wants to help concentration while driving with gamification, or to “immerse” non-distracting digital content into the driving experience. And prepare for a future where the car will be a room on wheels, where people can play, create and consume content.
Starting right from the windshield.