SpaceX is partnering with a Canadian tech startup to launch digital advertising signs into orbit.
Samuel Reid, CEO and co-founder of Geometric Energy Corporation (GEC), said that his company is partnering with SpaceX to launch one or more advertising satellites, called CubeSat, into space. The satellites would be equipped with a huge screen on one side that people could "rent" to show their advertisements.
Advertisements from space
"There may be companies that want to represent their logo ... or it may end up being a little more personal and artistic," says Reid. "Maybe Coca-Cola and Pepsi will fight each other over who can broadcast its advertisements in the sky."
The process of purchasing satellite advertising space is a bit complex but interesting enough. Anyone will be able to buy digital ad space, as long as they obviously pay more than someone else bidding.
"We are trying to achieve something that can democratize access to space and allow for decentralized participation. Obviously hoping that people do not waste money on something inappropriate, offensive or offensive."
Advertisements also from Earth's orbit? For me it is a nightmare.
I don't know if you know, but I have to point it out. I am an advertiser, I speak to you as an insider. And what I write could theoretically go against my interests. Yet the prospect of seeing billboards even in the sky is horrifying. I find it hard to imagine it, I am between amazed and angry. Anyway, let me tell you a few more things about these projects, which are not a joke.
In GEC's ideas it will be possible to buy tokens of five different types to activate advertisements. Gamma, which determines the brightness of the display. Kappa, which determines the color. Beta, which determines the X coordinate. Rhoe, which determines the Y coordinate. Xi, which determines the time the advertisements will be displayed.
People will also be able to purchase tokens using cryptocurrencies. Reid said he ultimately wants Dogecoin (also appreciated by the patron of SpaceX, you-know-who) is an acceptable form of payment.
A profitable partnership
Yep, SpaceX. Elon Musk's company has yet to comment on this partnership (hopefully skip it all!). However, Reid confirms that the company's attention to the GEC has lasted since 2018.
I remain skeptical. No, I rephrase: I WISH this thing doesn't go through, and that's why I take everything with a grain of salt. Of course, if successful, this deal will mark a rather disturbing milestone.