The Swiss shoe manufacturer On think it is time for running sneakers to be lighter and better for the environment.
That's why the company is launching its first fully recyclable trainers as part of a service that will let them rent rather than buy. A business model increasingly used, give him spazzolini ai soaps passing through the Abit. Both the shoe and the serve are nicknamed Cyclon.
How does Cyclon work?
The project is quite simple, it almost looks more like a “disposable vacuum” rather than a rental. You use the On shoes, and when you find them worn they are returned. After the cycle, the shoes are literally ground to produce new ones.
The recyclable Cyclon sneaker weighs less than 200 grams, and is designed to be worn in “high level competition” with excellent energy return and cushioning.
The upper is made of a material derived from castor beans, while the sole is made of an Evonik polymer which is part of the same family as the upper.
What happens when the recyclable sneakers are returned?
In this phase, the shoes are shredded, ground and reused in their entirety to make parts of the sole. Specifically, the recycled material will be transformed into speedboard, the custom plate that sits between the midsole and the upper to cushion the blow when the foot hits the ground.
The shoe that will never be yours.
For be part of the program Cyclon and recyclable sneakers rental sign up for a $ 29,99 deposit. This will give the right to have the first pair of Cyclon shoes when they arrive (in the second half of 2021).
Once started, the program pays $ 29,99 per month for a minimum commitment of six months. The general idea is that you will change them every six months to make sure you never wear enough shoes to risk injury.
Not to mention, you can get a new pair of sneakers without the usual environmental guilt associated with buying another little lump of plastic and rubber.
Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.
Futuroprossimo.it is an Italian resource of futurology opened since 2006: every day news about the near future. Scientific discoveries, medical research, prototypes, concepts and predictions about the future for free.
Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.