The Swiss shoe manufacturer On thinks it's time running sneakers were lighter and better for the environment.
That's why the company is launching its first fully recyclable trainers as part of a service that will have you renting, rather than buying. An increasingly used business model, come on spazzolini ai soaps passing through the Abit. Both the shoe and the serve are nicknamed Cyclon.
How does Cyclon work?
The project is rather simple, it almost resembles a "disposable vacuum" rather than a rental. You use On shoes, and when you find them worn out you return them. Once the cycle is finished, the shoes are literally ground to produce new ones.
The Cyclon recyclable trainer weighs less than 200 grams, and is designed to be worn in “high-level competitions” with excellent energy return and cushioning.
The upper is made of a material derived from castor beans, while the sole is made of an Evonik polymer which is part of the same family as the upper.
What happens when the recyclable sneakers are returned?
In this phase, the shoes are shredded, ground and reused in their entirety to make parts of the sole. Specifically, the recycled material will be transformed into speedboards, the custom plate that sits between the midsole and upper to cushion the blow when the foot hits the ground.
The shoe that will never be yours.
be part of the program Cyclon and recyclable sneakers rental sign up for a $ 29,99 deposit. This will give the right to have the first pair of Cyclon shoes when they arrive (in the second half of 2021).
Once started, the program requires a payment of $29,99 per month for a minimum commitment of six months. The general idea is that you'll change them every six months to ensure you never wear the shoes long enough to risk injury.
