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Covid-19 Updates »

February 19 2020
in concepts

Forgo throws a soap powder: goodbye plastic (at least that)

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forgo, soap for hire

Forgo, Subscription Soaps

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Gianluca Ricciodi Gianluca Riccio
3 minutes of reading
tags: Plastic freeSoapsweden

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A freeze-dried soap powder, just add just water and it's ready. No plastic for the debut of FORGO, a subscription cosmetics service.

The Swedish study Form us with Love has launched a new subscription cosmetics service that avoids plastic and minimizes carbon emissions.

It's called FORGO and the first product in its range is a powdered hand soap. It is a "do it yourself" product: add water and go.

Forgo soap powder
Images courtesy of Form us with Love

the powder contains the essential ingredients necessary to transform normal tap water into a delicate but effective hand soap. Each single sachet contains 12 grams of soap powder and produces 25cl of final product.

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The welcome kit includes a simple glass bottle and several refill sachets (in paper).

Three fragrances, one mission

Form us with Love partnered with a laboratory specializing in natural cosmetics to develop the powder, which includes six natural ingredients. FORGO soap powder is available in three variants: neutral, citrusy and woody, all packaged in a discreet and minimal way (a little ethical, a little aesthetic).

Forgo soap powder

We must dig deep to influence entire sectors and make better products for innovation, sustainability, quality. Thus good habits become lasting.

Allon Libermann, FORGO co-founder

"We see so many products designed to be useless and inefficient", he adds John Lofgren, creative director of Form us with Love. “Liquid personal care products are mostly made up of water, an ingredient you already have around the house. Why ship it in plastic bags and bottles if you can avoid it? ".

It will not be original like Soapack (there the soap does not even have packaging, because the bottles they are made of soap themselves) but that's okay.

FORGO, a canon for cosmetics

Following a now widespread business model (from Netflix to food, passing through cars and even clothes), FORGO wants to create a sustainable subscription for all personal care products starting from hand washing. After the initial delivery, customers receive refills in groups of three with light ecological cardboard envelopes.

For us, hand washing is just the beginning. we are here to make all personal care more sustainable with less expense

Good luck, we feel in good hands. Wash, of course.

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The author

Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.

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