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The world's first museum of happiness opens in Copenhagen

2020 is pretty stingy with happiness. Perhaps this is why Denmark has opened the museum of happiness in Copenhagen. It is the first of its kind in the world.

Gianluca Riccio di Gianluca Riccio
5 September 2020
in Society
The world's first museum of happiness opens in Copenhagen
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Whether it is social and political upheaval, natural disasters or that trifle of the global pandemic, three quarters of 2020 have already passed. And it was a horror year. This is why 2020 is the wrong year to talk about happiness. Or perhaps the most suitable.


We could ask our friends from Denmark what they think. After all, it is one of the countries always at the top of the livability rankings. Last month in Copenhagen, the host capital spaces centered on wellbeing, It was inaugurated The Happiness Museum, the museum of happiness. It is the first of its kind in the world (in London there was some sort of exhibition with this name, but it didn't deal with the subject in an organic way).

The pursuit of happiness

The curious (and I hope auspicious) installation is curated by an influential Danish think tank, which is called (not even on purpose) The Happiness Research Institute.

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The Institute's purpose is to oversee research on mental well-being and quality of life. The museum of happiness is intended precisely as a showcase that illustrates the whole microcosm of their discoveries.

Happiness Museum in Copenhagen
A map showing the relationship between happiness and GDP (The Happiness Museum / PA)

Our hope is that after visiting the museum of happiness, guests will leave a little wiser, a little happier and a little more motivated to make the world a better place.

Meik Wiking, CEO of The Happiness Museum

What is the Museum of Happiness like?

It's hard to put happiness in a glass case, so the eight rooms of the Happiness Museum host interactive exhibits that explore happiness from different perspectives. They range from the technical to the playful; from medieval tomes on contentment, to the use of a mirror to find out which side of the Mona Lisa's face is actually smiling.

The “Politics of Happiness” room investigates the (often imperfect) link between wealth and happiness, while the “Happiness around the World” room is covered with post-its containing memories and reflections written by the visitors themselves.

Happiness Museum
Guest contributions on the theme of happiness (The Happiness Museum / PA)

Exhibits at the Museum of Happiness often raise challenging ethical and emotional questions. Like:

  • If you could live in some kind of Matrix full of artificial happiness, would you?
  • Could you or would you like to buy happiness?
  • Would you really return a lost wallet you found on the floor?

Other rooms include the science, history, and geography of happiness, which incorporate everything from AI with emotional intelligence to a world map that ranks countries based on happiness.

Happiness Museum
There is also room for the story of happiness. Here is Aristotle, one of the first happiness researchers in the world (The Happiness Museum / PA)

We are in 2020 (how can we forget it?), So if we see little happiness, we aim at least for safety. For this reason, the museum's protocols for Covid-19 include a strict one-way system and a limit of 50 guests at a time.

Which brings us to a hope: that the museum of happiness will not become a museum dealing with an archaeological theme.

The official website of the Museum of Happiness

tags: HappinessMuseums
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Gianluca Riccio

Gianluca Riccio

Gianluca Riccio, born in 1975, is the creative director of an advertising agency, copywriter and journalist. He is affiliated with Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists. Since 2006 he directs Futuroprossimo.it, the Italian resource of Futurology.

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Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.

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