The tech giant has promised that every device sold will have zero climate impact before the end of 2030.
Apple announced the commitment to become a carbon neutral company no later than 2030.
The entire production chain, including supply chain production, will be entirely zero-impact, thanks to the introduction of technologies for reducing emissions.
The tech giant said its new commitment to become carbon neutral means that every Apple device sold will have zero climate impact by the end of the decade.
Sources inside the Cupertino company say that Apple is already carbon neutral for the administrative sector globally, but over the course of its ten-year plan it will reduce emissions by a further 75% and develop carbon abatement solutions for the remaining quarter of its footprint. .
As part of its plans to mitigate climate change, Apple said it will continue to increase the use of low-carbon, as well as recycled, materials in its products.
Apple's carbon neutral statement
The company revealed that it has also requested commitments from more than 70 suppliers to use 100% renewable energy for Apple manufacturing as part of efforts to shift the entire supply chain to clean energy. And to think that in the 90s the Apple he imagined luc years awayand from these themes.
The innovations fueling our environmental journey are not only good for the planet, but have helped make our products more energy efficient and bring new sources of clean energy online around the world. Climate action can be the basis for a new era of innovative potential, job creation and sustainable economic growth. With our commitment to carbon neutrality (in the form of carbon dioxide), we hope to be the fuse that triggers global awareness for many other companies too.
Statement Apple
Sam Kimmins of the international nonprofit Climate Group, said it was an “important announcement” from a company that shapes technology and business trends around the world.
The CEO Tim Cook said: “Businesses have a great opportunity to help build a more sustainable future, born out of concern for the fate of the planet we share. By driving this green revolution across its entire supply chain, Apple is setting a great global example in the transition to clean energy, including transportation and manufacturing. It will have a particularly strong impact in some of the most critical markets for the fight against greenhouse gases.”
Quick and well. Apple carbon neutral zero in 2030
“The timing of 2030 is as important as the scale of the effort. At that point, the whole world will have to cut carbon emissions in half. Apple is proving that the largest companies in the world have the power to make it happen. "
“It's certainly a challenge. But given the speed with which we've seen Apple transition to renewable electricity through our RE100 program and then influence others to do the same, we think it's possible to achieve these goals.”
Here is the video presenting the Apple carbon neutral initiative
Apple carbon neutral by 2030: the roadmap
Apple has released a roadmap for the next 10 years that details some of the actions it plans to take. Actions include using a new robot, nicknamed Dave, to recover materials from devices returned for recycling.
These materials will then be used to build the company's smartwatches, tablets, smartphones and laptops.
Other efforts announced by Apple include:
- Greater use of recycled raw materials in its products;
- New solar panel projects in Scandinavia to power its network of data centers and hosting providers;
- The development of a carbon-free aluminum smelting process as part of a collaboration with several foreign collaborators;
- Investments in environmental projects, including works to restore mangrove trees and shrubs on the coast of Colombia and in forest-grass savannahs in Kenya;
- Eco-friendly energy projects benefit local communities, including the installation of rooftop solar panels at a facility for disadvantaged children in the Philippines and the electrification of an off-grid fishing community in Thailand;
Zero impact or negative impact?
When a company claims to be carbon neutral with zero impact, they aim to not actually add carbon to the atmosphere.
It can do this in several ways:
- By balancing your emissions, for example by removing one ton of carbon from the atmosphere for every ton produced;
- Offsetting its emissions, for example by investing in projects that reduce emissions in other parts of the world;
- Not releasing greenhouse gases during production, for example by switching to renewable energy sources;
Carbon neutral, the other companies
Until now, most companies have focused on offsetting emissions to become, as Apple hopes, carbon neutral.
This often involves financing projects in developing economies to reduce carbon emissions there. For example, the construction of hydroelectric power plants, or incentives for the use of solar energy.
These reductions are then deducted from the main company's production.
The result of these carbon neutral policies effectively slows down carbon emissions.
To be negatively impactful, however, a company must actually remove more carbon from the atmosphere than it emits.
An example? Microsoft has stated that it will do so using a range of carbon capture and storage technologies by 2030. Indeed, Bill Gates' company has planned to remove the same amount of carbon it will have emitted from the environment by 2050. its entire history.
In short, it seems like a competition between the technological giants to show themselves as eco-friendly as possible.
In any case, the direction is the right one.
Andrea, a degree in chemical engineering, but an unbridled passion for technology and the “digital” world. For over 10 years I have been working exclusively on online projects, and I teach both companies and beginners to do so, thanks to the free guides and insights of Selfmadeweb.it.
