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This is how Apple imagined itself in the 90s

The decade dominated by Apple imagined in the previous ten years.

Gianluca Ricciodi Gianluca Riccio
May 4, 2019
in The future of yesterday
This is how Apple imagined itself in the 90s
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In the 80s, Apple was a sparkling and innovative company, and it was natural to expect a great evolution in the ten years to come.

A video, from 1987, it shows in a rather bizarre way a world of 1997 totally “applecentric” and full of innovations that in part we still await today.

Between an entry into the world of (public) telephony, a couple of "Apple Glass" and even satellites with apples, all sorts of amenities stand out: "there is no doubt," commented the CEO of the time from 1997, " that the 90s were Apple's decade ”.

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Curiously, it will be the worst period for the Cupertino company: in 1993 Scully himself will let go of the reins, and March 1996 will be the worst quarter, such as to jeopardize the very survival of the group.

Woz's part

Apple co-founder Steve Wozniak comes out in the video with a series of funny observations on the future of computers, also hypothesizing their use in the field of psychotherapy: "A talking computer is not a big deal," He says. "One who really listens, that's a revolution!"

And it does not end here: there is room for everything, from holograms to an embryonic hypothesis of the Net. In short, a parody full of brilliant insights into the future. It's funny, but still has something to say :)

tags: 1997appleForecasts
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The author

Gianluca Riccio, copywriter and journalist - Born in 1975, he is the creative director of an advertising agency, he is affiliated with the Italian Institute for the Future, World Future Society and H +, Network of Italian Transhumanists.

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