In the automotive world, innovation knows no stops and Tesla, with its new 'Unboxed' process, is the perfect example. The recent analysis of Caresoft, a company specializing in vehicle deconstruction and analysis, has revealed a significant breakthrough. Which? Tesla's parallel, modular manufacturing promises a cost reduction of more than 30% compared to the already efficient Model Y process.
innovation in the production process
What does Tesla's new production process called 'Unboxed' consist of? Unboxed is based on the use of gigacasts, large aluminum alloy castings that allow the structures of the wheel arches and part of the car floor to be created in a single piece, thus replacing dozens of pressed sheet metal parts.
The “Unboxed” trial was announced by Elon Musk during Tesla's Investor Day in Texas and is expected to will be implemented at Tesla's new $5 billion factory in Monterrey. This innovation could further revolutionize the car design and manufacturing process, allowing Tesla to develop a completely new car in just 18-24 months, compared to the 3-4 years normally needed for its competitors.
This is the key factor that, according to Caresoft analysts, will lead to a significant reduction in production costs.
Impact on the global market
Unboxed will not only affect Tesla's domestic production, but will also have significant repercussions on the global automotive market. Chinese manufacturers, in particular, who have traditionally looked to Toyota for benchmarking strategies, are now turning their gaze to Tesla.
The Chinese automotive market, which shows a marked preference for vehicles with noticeable aesthetic changes, could respond positively to this innovation. The US company, for its part, will be able to embrace this trend with this new method by adopting "cosmetic" changes in its models to satisfy this request for recognisability and novelty.
And now?
With a 30% cost reduction and a growing impact on global manufacturers, Tesla could not only strengthen its leading position (currently strongly undermined by China's BYD) but shape the entire future of the automotive industry. Unboxed's review has caught the attention of at least two Chinese manufacturers, who are considering taking a similar approach.
We'll see.
