There's a newcomer to the world of social networks, and it comes with a bang. The hand? Mark Zuckerberg's. Before (perhaps) fighting with Elon Musk, the CEO of Meta launches a challenge to Twitter with "Threads", the app already available on the App Store for US users. And tomorrow is the official launch. Do you already know what it is?
Instagram ups the ante
Propitious moment for Instagram, it seems: in recent days, Twitter has had technical problems that have unleashed the anger of users and opened the door to competitors of all sorts. Beyond highly appreciated Mastodon here we are we too!) there is a row consisting of Spill, Bluesky and Post.
Still, Threads could have a significant advantage: followers and people followed on Instagram will also be automatically transferred to the new platform. No building a community from scratch, old contacts will all be there. And apart from that?
Another digital “living room”.
Threads promises to be the place where communities come together to discuss everything from the hottest topics of the moment to tomorrow's trends, hopefully without the toxic dynamics that social networks have forced on us (and oriented through their algorithms).
You will be able to follow and interact directly with your favorite creators and of course build a loyal following to share your ideas, opinions and creativity with the world.
Despite the intimate connection with Instagram, Threads will be a standalone app. From the little information available we know that users will be able to like, comment, republish and share posts. "Mirror" functions compared to Facebook, of which Threads currently seems to be the "light" copy. There is even the same possibility to choose who can reply to your posts: everyone, only the people you follow, or only those mentioned in the post.
Threads: Not really a twist
Threads' announcement took no one by surprise. Ourselves we talked to you of Meta's intentions, and we have done so since last March, when the rumors began to be perceptible. The preparations that began months ago were born from the good claim by Mastodon: and like the Mammoth social network, Threads will also be "decentralized", even if combining the words "Zuckerberg" and "decentralized" frankly has a strange effect.
Meta has had ups and downs with its “side apps,” and many products have been retired. Threads seems like an attempt (well-timed, I must say) to stab Twitter to death in the most difficult period since its birth. Now it's up to users to decide if they want to trust Meta with another slice of their social media experience.
Will it be a success or a meteor? This is a question we will be able to answer starting tomorrow: the beatings start now, and Twitter will do well to hold on to the crown.
