There's a curious new development in the soft drinks industry that might push you to drink a soda you never imagined.
We are talking about Ful, the new drink from a Dutch brand that is trying to bring on tables from all over the world “the power of microalgae”.
The main ingredient of Ful is spirulina algae, the person responsible for the beautiful blue color. Spirulina is known for its abilities as a “nutritional supplement”. Not only is it rich in iron, but also contains high levels of vitamin C, calcium and antioxidants (including chlorophyll). It is to all intents and purposes among superfoods, foods with high nutritional capacity.
With these assumptions, intense blue color and guaranteed nutrition, it is worth investigating.
The innovative spirulina soda
One of the company's co-founders, Julia Streuli, has defined the flavor of this innovative soda as extremely pleasant and slightly salty, “capable of pairing very well with other flavors”.
Spirulina algae gives a taste unusual but particular, surprising the new ones quickly consumers. All this, added to its nutritional advantages, could turn into an element of strong attraction for athletes and non-athletes alike.
One of the most interesting aspects of Ful's production it's really about growth of algae.
In order for spirulina to grow strong and healthy, it is necessary insert into the process of growth a carbon dioxide absorption phase.
The brewery that currently makes the brand's drinks produces food-grade CO2 during the entire process. All excess CO2 is then captured and returned to the growing algae. Production then becomes “closed circuit”, ecological and economically favorable.
The new Ful soda has just been introduced in the UK. Currently, you can find it inside gyms, restaurants and small grocery stores. In the future, it could continue to expand to reach Italy.
