There's a curious new development in the soft drinks industry that might push you to drink a soda you never imagined.
We are talking about Ful, the new drink from a Dutch brand that is trying to bring "the power of microalgae" to tables around the world.
The main ingredient in Ful is spirulina algae, which is responsible for the beautiful blue color. Spirulina is known for its abilities as a “nutritional supplement”. Not only is it rich in iron, but it also contains high levels of vitamin C, calcium and antioxidants (including chlorophyll). It is to all intents and purposes among superfoods, foods with high nutritional capacity.
With these assumptions, intense blue color and guaranteed nutrition, it is worth investigating.
The innovative spirulina soda
One of the company's co-founders, Julia Streuli, defined the flavor of this innovative soda as extremely pleasant and slightly salty, "capable of pairing very well with other flavors."
Spirulina algae gives an unusual but particular taste, which quickly amazes new consumers. All this, added to its nutritional advantages, could turn into an element of strong attraction for athletes and non-athletes alike.
One of the most interesting aspects of Ful's production concerns the growth of algae.
In order for spirulina to grow strong and healthy, a carbon dioxide absorption phase must be included in the growth process.
The brewery that currently makes the brand's drinks produces food-grade CO2 during the entire process. All excess CO2 is then captured and returned to the growing algae. Production therefore becomes "closed circuit", ecological and economically favorable.
The new Ful soda has just been introduced in the UK. Currently, you can find it inside gyms, restaurants and small grocery stores. In the future, it could continue to expand to reach Italy.