Great changes are always the result of cultural matrices. Change your mind, change your destiny. In terms of nutrition, then, habits and approach are fundamental: for decades we have been studying the best way to balance weight, or have a healthy and correct diet. And if one of the winning strategies was to rethink the fridge? An appliance that seems there, carved in stone. And instead.
Il Fresh Fridge redesigns the essential aspects of a refrigerator. Most of these appliances are practically designed to have one function: keeping food fresh. Fresh Fridge also has "behavioral" functions, working on other aspects such as content and user habits. It is a “pedagogical” fridge, if you pass the term to me: it wants to promote a healthier lifestyle, linked to a simple diet based on more fruit and vegetables.
A window on health
A few tricks that are Columbus's egg to achieve a balance in nutrition: first of all, a transparent door. Fresh Fridge looks like the fruit and vegetable section of the supermarket. Fruits are kept on display, reminding the user to eat them when hungry. Not only that: the transparent window actually discourages you from keeping unhealthy food in the fridge, relying on the judgment of the observer. Nobody would keep rotten fruit in the house if it were on sight, right? Good. With this fridge it is visible. A soft light is activated when the camera detects movement, you cannot pass in front of this fridge without seeing what it contains.
Fresh Fridge is essentially a small ecosystem: the refrigerator itself and the smart display. Designed by the award-winning designer Tati Ferrucio, focuses on the complex, rather than on individual food products. The intelligent display, almost like a magic wall mirror, has a touch surface and an integrated camera. It functions as a kind of hub for all information: it allows you to manage your inventory, order fresh food online, watch recipe tutorials, video call friends or family while preparing food or while eating. The focus is all around food: also for this reason, in my opinion, the Fresh Fridge can be a second fridge: a “wellness fridge”.
The fridge for healthy eating
Below the smart display is the main refrigerator, which is designed to be slightly more compact than the usual household appliance. The Fresh Fridge comes with compartments designed specifically for healthy eating. Compartments designed to accommodate green leafy vegetables (they stay at the top, where it is cooler) with fruit and vegetables in the lower spaces. The trays also take into account prepared / cooked foods such as salads, poke bowls, smoothies or cut fruit, with slide areas for airtight containers.
Why is it lower than a normal fridge? Because it is also a work surface. The food is prepared directly on the Fresh Fridge. Ingredients remain easily accessible at the bottom, while the smart display at the top allows you to tick items from your inventory or follow recipe videos. Various doors positioned on the top of the fridge allow you to connect appliances (blenders, induction cookers, rice cookers) and a pull-out tray acts as a cutting board.
It is not entirely clear whether the Fresh Fridge also remembers you when food is decaying, but it would be very useful for a waste-free diet.
Seeing food, interacting with food, fundamental factors: the refrigerator takes the center of the kitchen and becomes a hub for balanced nutrition: the idea is all there. Will it work?