Friends who tend to use filters on your selfies, or have retouched your photos before publishing them on social media, have you ever thought about how nice it would be to "photo retouch" your skin even in reality, to always look your best?
Opte Precision Skincare System, a skin care device from P&G Ventures, Procter & Gamble's startup studio, allows you to do just that.
Opte, print a filter on yourself
This portable, custom inkjet printer (yes, it's literally a skin printer) promises to instantly disappear the look of hyperpigmentation on your skin, hydrate it, and fade blemishes over time. The presentation at CES 2020 it made a splash: there was a crowd at the stand eager to try it.
How does Opte work?
The Opte stick scans skin with an advanced digital camera that captures 200 frames per second and instantly analyzes each image using a proprietary algorithm to detect tonal imperfections not visible to the human eye.
Using algorithm input, Opte prints precisely via a revolutionary thermal inkjet printer and cartridge. Opte actually deposits microscopic drops of serum to correct blemishes on the scanned areas. And spray pigment until there is a perfect color match with the surrounding skin tone.
By correcting imperfections in real time, Opte also faces the appearance of sun spots and hyperpigmentation points over time.
In summary: finds skin imperfections, sprays them with a serum and erases them, plus also treats the skin to make it look better over time.
The company claims that the device uses 95% less product than when using a regular foundation and works on 99% of skin tones. Although Opte's “filter” on the skin is durable, it is not permanent. At the end of the day the correction can be removed with a makeup wipe.
