Friends and friends who tend to use filters on your selfies, or have you retouched your photos before posting them on social media, have you ever thought about how nice it would be to "retouch" your skin even in reality, to always look your best?
Opte Precision Skincare System, a skin care device from P&G Ventures, Procter & Gamble's startup studio, allows you to do just that.
Opte, print a filter on yourself
This portable and personalized inkjet printer (yes, it is literally a printer for the skin) promises to immediately make the appearance of hyperpigmentation of the skin disappear, moisturize it and fade the stains with time. The presentation to CES 2020 it made sparks: at the stand there was a crowd greedy to try it.
How does Opte work?

The Opte stick scans the skin with an advanced digital camera that captures 200 frames per second and instantly analyzes each image using a proprietary algorithm to detect tonal imperfections not visible to the human eye.
Using algorithm input, Opte prints accurately via a revolutionary thermal inkjet printer and cartridge. Opte actually deposits microscopic drops of serum to correct spots on scanned areas. And spray pigment until there is a perfect color match with the surrounding skin tone.
By correcting imperfections in real time, Opte also faces the appearance of sun spots and hyperpigmentation points over time.
In summary: finds skin imperfections, sprays them with a serum and erases them, plus also treats the skin to make it look better over time.
The company claims that the device uses 95% less product than when using a normal foundation and works with 99% of the complexions. Although Opte's “filter” on the skin is durable, it is not permanent. At the end of the day the correction can be removed with a make-up wipe.