Remember the Microsoft Holodesk project and its developments? We talked about it in an article long ago.
The first practical applications of this holographic technology are coming all over the world, and Volvo, the Swedish car manufacturer, did not take long to embark on a path that will lead to holograms becoming an integral part of the process of choosing and purchasing a car.
Let's just think for a moment about the immediate implications of HoloDesk and his Hololens, the viewer connected to it: it will no longer be necessary to produce a mass of "generic" cars and then customize them. It will no longer be necessary to bring vehicles to sales points, because the end customer will be able to know everything about the structure of a car even before receiving it. He will be able to 'strip' it of the bodywork to look directly at the chassis. He will be able to study its behavior on the road and its characteristics in a completely new and interactive way, and choose the options he wants through an experience different from the current one.
At Volvo they say they are certain that this solution will lead to great savings for production systems and logistics, and will allow the company to focus on perfecting vehicles down to the smallest details.
Here is a demonstration video that can give you a better idea:
https://www.youtube.com/watch?v=DilzwF90vec