The future of makeup: nail gel and other innovative cosmetics
The future of makeup is rapidly evolving: AR, AI and trends like pastel colors and nail gels dominate 2024.
The future of makeup is rapidly evolving: AR, AI and trends like pastel colors and nail gels dominate 2024.
Market surveys and surveys in hand, the brands are throwing themselves into the trend of inclusive beauty: gender neutral products for a new awareness.
Augmented reality is transforming the way people try cosmetics. It will also transform the way to use them, between analog and digital. And maybe it will transform us too.
Opte is an electronic concealer that literally prints a filter on the skin to remove its imperfections and cure it over time. The effect is stunning.
Makeup also enters the technological phase of personalization with Perso, an L'Oréal gadget that mixes lipstick and foundation based on web trends.