In the age of digital transformation Small and medium-sized enterprises find themselves having to deal with increasingly large volumes of information and, at the same time, needing to acquire accurate and reliable data.
This element represents a real strategic factor and as such it affects operational efficiency by giving rise to build strong relationships with target users, optimizing costs and benefits.
In this context, the address normalization is essential to ensure the appropriate quality of data. It is a process that deals with verifying and, when necessary, making the appropriate changes to the data relating to postal addresses - but also personal data - contained in a given archive.
This activity involves theuse of ad hoc software which, to ensure optimal standards, must be conceived according to the latest innovations. One of the most innovative companies in this field is Egon, whose solutions can be consulted on the website egon.com.
Let's talk about acompany specialized in data quality programs, which focuses, in addition to the address normalization, the geocoding and deduplication of the same. Its proposals are suitable for companies of all sizes and are therefore perfect for SMEs, allowing you to transform archives that have gaps into reliable and up-to-date resources, all in a very short time.
Why Quality Data is Essential for SMBs
SMEs, unlike large companies which have a wider economic margin, they can't afford to make mistakes. For this reason the data management becomes even more crucial, proving to be a decisive lever in optimizing processes, thus ensuring the customer has an experience that lives up to expectations.
An incorrect postal code or a missing house number can be enough to compromise the delivery of an order, generating dissatisfaction and loss of trust.
La Address normalization helps prevent all this at the root, offering complete and precise data. This prevents possible operational errors, implementing integration between company departments.
The added value of address normalization in digital transformation
In light of what has been highlighted so far, address normalization is one of the first operations to invest in in order to ensure interoperability between departments of a company. All this facilitating communication and avoiding misunderstandings (which would have repercussions on the customer and on the reputation of the business).
The most cutting-edge solutions are not limited to correct and standardize data, which is in itself valuable but insufficient in a competitive era like today's. They give the opportunity to update them in real time quickly, adapting them from time to time to the context of reference and therefore, for example, in a local key.
Compared to the recent past, the information processed is significantly superior, in the face of aOptimization of quantity, time and quality.
Benefits for SMEs
The advantages that derive from the standardization of addresses for SMEs are truly numerous and concern different areas.
First of all, we are witnessing a significant reduction of errors in logistics operations. But it doesn't end here. In fact, there has been an improvement in the quality of the personal data, compared to a Simplifying Marketing Campaigns and to a containment of communication-related costs.
even the The company's customer service benefits from thisor since it will find itself having to deal with more satisfied and less “polemical” customers.
By virtue of all these reasons we can therefore conclude that the normalization of addresses represents a strategic solution and as such it positively influences business growth, in the short and long term.