Hostinger has released a report with up-to-date data on the role ofAI in the creativity of small and medium-sized Italian companies.
Small and medium-sized Italian businesses are facing an epochal change thanks to artificial intelligence. This technology, which until a few years ago seemed to be the exclusive prerogative of large companies, is now transforming the business landscape, making innovation and creativity accessible to everyone.
In its new report, Hostinger highlights the role of AI in redefining the business landscape. With AI, businesses can streamline processes, improve productivity, and differentiate themselves in a highly competitive market.
A constantly growing diffusion
According to data reported by Hostinger, the88% of Italian SMEs have already adopted AI-driven tools to optimize the management of websites and digital content.
Among these, platforms such as AI website builder and Designscout, stand out for their ability to reduce design times e improve the quality of projects, even in the absence of specific technical skills.
New technologies allow companies to overcome the limits of internal resources, opening up new possibilities for innovate e experience.
Tools like Autodraw and Figma are also breaking down barriers that have traditionally hindered access to technological creativity, democratizing the use of advanced features.
Thanks to these tools, Italian SMEs are reorganizing their digital strategies, improving their online presence and increasing public engagement.
The delicate balance between automation and uniqueness
Although artificial intelligence represents an extraordinary resource for optimizing processes, the Hostinger report highlights a concrete risk: that of creating content that is too uniform and devoid of personality. To avoid this trap, It is essential to balance automation and human creativity, leveraging AI to amplify the brand's uniqueness and strengthen the connection with the public.
Hostinger, emphasizes that the success in adopting artificial intelligence depends on the ability of companies to integrate this technology strategically. The goal is create distinctive content that reflect the company values, keeping the brand identity at the centre.
AI as a strategic ally for the future
Italian SMEs that are using AI consciously are already reaping the benefits of this transformation. Hostinger invites companies to discover how AI-driven solutions can accelerate growth, improve efficiency, and create innovative visual designs that stand out in the market.
Thanks to AI, Creativity is no longer a luxury reserved for a few, but a resource accessible to anyone with the ambition to innovate.
