In the late 19th century, every musical performance, every theatrical performance, even the observation of a rainbow were unique and unrepeatable events. Then came multimedia innovations that guaranteed reproducibility, radically transforming our relationship with popular culture. Fast forward to today: today's digital natives, raised in a world saturated with technology, are almost in a phase of reflux. Almost on the verge of leading a silent revolution that could bring us back to that dimension of lost authenticity. Will they succeed?
The Birth of an Age Dominated by Screens
Il movies , radio They ushered in an era of radical change, driven by entrepreneurs fascinated by new technologies. These media pioneers, driven by an irrepressible enthusiasm, set no limits: the future was in their hands and it would generate extraordinary profits. Their vision was simple: “content is king,” and more content equals a better future. What could go wrong?
Digital Natives and Technological Dependence
La Generation Z (for friends GenZ), made up of young people who are currently between 13 and 27 years old, It is the first to be born completely immersed in the digital world. For them, technology has not been an addition to daily life, but the main tool for understanding the world. From school activities to socializing, everything has been mediated by screens, limiting direct experiences and learning through human contact.
So what’s the problem? Why do I write that something is changing, and that the instincts of digital natives are evolving into a driving force for social change?
Un recent survey di Gallup in the United States revealed that Over 50% of respondents do not trust technology companies, the government, or the justice system. This generation is embracing trends like “underconsumption-core1” and “de-influencing2“, questioning the values conveyed by the media.
The return to authenticity
2025 will mark a small, big turning point: digital natives will begin to appreciate the simplicity of human exchanges without technological mediation. It is a return to the fundamental, as revolutionary as cinema was in its early days. This transition, as destabilizing as it may seem, represents a return to our most authentic and human essence.
And it will be an evolution that goes beyond simple digital disconnection. Digital natives are redefining priorities, preferring user generated content to expensive traditional media and looking for significant experiences instead of the instant gratification of materialism. They are also demanding a work-life balance which would have been unthinkable for previous generations.
Digital Natives, the Future Beyond Screens
The change that is looming on the horizon is as frightening as it is necessary. The most digital generation in history will show us how to rediscover the human dimension of existence. It is a fascinating paradox: those born in the digital age could lead us towards a more balanced and authentic future.
- The underconsumption-core is a movement born on TikTok that promotes a lifestyle opposed to unbridled consumerism. It is based on simple principles: use what you have to the fullest, buy only the essential and quality, enhance the objects you already have, even if dated and avoid impulse purchases and waste. ↩︎
- Il De-influencing is a movement that features creators who, instead of promoting products, advise against unnecessary purchases and expose overvalued products. The phenomenon has reached over 540 million views on TikTok. ↩︎
