Every year, 13 billion plastic deodorant packages end up in landfills. We use them for a few weeks, and when the product runs out we throw them away: once again the fundamental mistake of the packaging. We put short-lived products in packages that last for centuries and that kill us, literally, little by little. Adam Webb, an English inventor based in Stockholm, Sweden, has developed a small solution to combat this problem. It is a new line of products, Lifelong Deodorant, which in this particular field is a small masterpiece of sustainability.
In other words: a powder deodorant (just add water when necessary) and an "eternal" metal and crystal package. The simple combination of these two factors completely eliminates single-use plastic packaging, and reduces transport emissions for a deodorant by an impressive 94%. It is not surprising that Lifelong, proposed for a crowdfunding campaign on the Kickstarter platform, has already made a bang by collecting five times the desired amount.
A deodorant that lasts a lifetime
Many brands create products that only last a few months,” Webb says. “A way to force you to buy again and again. We want to create something you can grow old with, like a trusted friend. And then a pack of deodorant is ugly, something that normally hides in the bathroom. Lifelong adds a touch of quality and prestige, eliminating the horrible single-use plastic.
Adam Webb
In the end it is the proverbial “Egg of Columbus”. An anodized aluminum package equipped with 12 magnets to close the cap when needed. A crystal applicator ball, washable and repositionable. The applicator is a wedding favor. You fill it with powdered deodorant (herbal-based, paraben-free, without animal testing), add 50 ml of water and you are ready to use. At the end of the product, it is rinsed and refilled. Sometimes we all ask ourselves: was it so difficult to think about it?
Little big ideas
As mentioned, the Lifelong Deodorant crowdfunding campaign has reached its funding goal. It's not easy to prepare an industrial production on the spot: shipping is expected between June and September 2023. If you want to take a look, I've linked to the Kickstarter page: obviously, as always, I don't receive commissions or review these things for money or products. We look for curious things independently and talk about them: this one even smelled good :)
