Every year, 13 billion plastic deodorant packages end up in landfills. We use them for a few weeks, and when the product runs out we throw them away: once again the basic error of the packaging. We put short-lived products in packages that last for centuries and that kill us, literally, a little at a time. Adam Webb, an English inventor based in Stockholm, Sweden, has developed a small solution to combat this problem. It is a new line of products, Lifelong Deodorant, which in this particular field is a small masterpiece of sustainability.
In other words: a powder deodorant (just add water when needed) and an "eternal" metal and crystal box. The simple combination of these two factors totally eliminates single-use plastic packaging, and reduces transport emissions by an impressive 94% for a deodorant. Not surprisingly, Lifelong, proposed for a crowdfunding campaign on the Kickstarter platform, has already made a bang by collecting five times the desired amount.
A deodorant that lasts a lifetime
Many brands create products that only last a few months," says Webb. "A way to force you to buy again and again. We want to create something you can grow old with, like a trusted friend. And then a bottle of deodorant is ugly, something you normally hide in the bathroom. Lifelong adds a touch of quality and prestige by doing away with horrible single-use plastic.Adam Webb
At the end is the proverbial "Columbo's egg". An anodized aluminum package equipped with 12 magnets to close the cap when needed. A crystal applicator ball, washable and repositionable. The applicator is a favor. Fill it with deodorant powder (herbal, paraben-free, animal-tested), add 50ml of water and you're ready to use. At the end of the product, it is rinsed and filled again. Sometimes we all ask ourselves: was it so hard to think about it?
Little big ideas
As mentioned, the Lifelong Deodorant crowdfunding campaign has reached its funding goal. It is not easy to prepare an industrial production on the spot: the shipment is scheduled between June and September 2023. If you want to take a look, I have linked the Kickstarter page: obviously, as always, I do not receive commissions or review these things for money or products. We look for curious things on our own and talk about them: this one even smelled good :)