You've probably never heard of it, but cell field already boasts a record. Or so says the startup, which bills itself as an "industry leader in 3D printing and innovative shoe technology."
In support of the claim, this month Zellerfeld announced the opening of the beta phase (in limited numbers) for the service that will form its core business. Which? The possibility of measuring your foot with an app and receiving a pair of recyclable and perfectly tailored shoes from any of its 15 different models.
How the service works
Open the app, scan your feet, order custom shoes, change them whenever you want. Point. This brand has created a new technology that allows mono-material shoes to be printed without any seams, glue or weak points.
And that's not all: Zellerfeld's shoes are machine washable (they dry quickly thanks to the mesh they're printed in) and completely anti-odour. Need anything else?
Yes, but how are they made? Are they really recyclable?
Watch out, the donkey can fall here. The company currently maintains confidentiality on the type of polymer with which it prints the shoes. However, he points out that they are all "free of harmful fabrics, leathers and rubbers". Basically, they conclude, these shoes are completely recyclable.
I would well say, considering the fact that the service provides a sort of "subscription" to shoes, in an eternal circle of updates. Take the new versions, return the old ones and so on: this is what CyclON tried to do two years ago, the prehistory of this sector. Do you remember her?
The basic idea is that, for between 250 and 300 dollars, you get a pair of shoes and a "subscription" period during which you can change models (new designs, even quite eccentric ones, are created on a weekly basis ).
If it gives me that much, in the not too distant future we'll be changing shoes just a little slower than we change socks.
