"Hell is paved with good intentions": have you thought about it every time you decide to fill the fridge with healthy foods? You'll eat them in a few days anyway, right? Then reality sets in: the cabbage begins to wither, the carrots become mushy, the berries become covered in mould. Goodbye, detox smoothie! We loved each other so much, idea of dieting!
Wouldn't it be great if you could buy a small air purifier that fits inside the refrigerator and reduces the bacterial load on foods, keeping them fresher for longer? shelfy it does just that.
This gadget, which is closing down right now its funding campaign on Kickstarter, it looks like a modem gone astray. All white, minimalist, in the fridge it doesn't attract attention and takes up less than a one-litre brick of milk, but reduces bad odors by 80%, reduces the bacterial load by 90% and prolongs the shelf life of food quite a bit.
How to use the fridge air purifier?
Just select the desired mode from the 3 available (eco, standard or boost), place it in the fridge and stop. End. Fast-breaking foods like strawberries will last a week, tougher foods like zucchini up to 22 days. And so on.
- food waste costing municipalities and households billions, they are a major contributor to environmental crises such as climate change, biodiversity loss and pollution. Requiring tons of resources and land to grow food that people end up not eating. Does not exist.
When you consider the fact that our refrigerators have a higher growth of mold and bacteria than the outside, perhaps purifying their internal environment makes sense. Also because it preserves what we eat.
How does shelfy work?
The core of the device is a combination of three elements: a special ceramic filter, a silent fan and a battery for sucking the air inside the refrigerator, passing it through a photocatalytic filter that destroys pollutants. Occasionally, the contraption will alert you that you need to remove the filter (and wash it under running water), or that it's running low.
Plus: Shelfy also monitors energy waste, counting how many times you open the fridge door and calculating the dispersion. I see you going for a night snack and out of laziness you use the light of the cold guardian to illuminate your misdeeds.
Purification of made in Italy foods
My country is at the top of the world for the quality of food, and has several excellences in the study of how to produce and preserve them. This must be why the Shelfy designers turned to the Laboratory FPM (Food Packaging Materials), an Italian and European technological hub with a team of about 400 experts including engineers, physicists, chemists and microbiologists. An extraordinary center of excellence, especially for companies in the food and packaging sector, which has helped Vitesy, Shelfy's startup, to develop his project.
This collaboration has given life to a sustainable filter based on nanomaterials, which should not be replaced but only washed in water. And a photocatalytic technology that absorbs pollutants and makes them harmless.
A lot of stuff in a small idea! Who knows if it will catch on before the mold on the soft cheese I bought yesterday.