An app mobile devices it is a very valuable asset to the company. It helps users access a single interaction environment and thus receive data associated with customer retention and increased sales.
Customer retention or attracting new ones, increasing revenue, generating a brand... These are just some of the benefits of having an app. But the reality is that if you offer a valuable app, it can give you a competitive edge over your competitors.
The first step is to create the application, or if you already have an outdated one, update it. In the world of apps, all is not always right. Building a great app requires the right budget and team. It will be essential hire an app developer or a specialist company to design one tailored to meet your business needs.
What are the advantages of having an app for your company?
The advantages that an app can offer to your company are many. You just need to find a way to provide your users and customers with what your competition doesn't and then find a competitive edge.
We specify here the most important advantages:
1. Get important information
Applications allow you to get data dto users. For example, they allow us to know how they behave and thus obtain important information to prepare our marketing campaigns.
Each company can establish some KPI (Key Performance Indicators), such as the number of installations, location, age, gender, marital status, profession, time of use, life cycle, sales or subscription data, goals achieved, number of orders placed, etc.
This information can be critical to generating business, whether it be for selling your product or service, or also because the data mirrors your business as a business.
With an app you will be able to better understand the customer needs and it will be easier to improve his involvement with the brand. Communications will be more direct and you will be able to create engagement in a controlled environment, where interference with competitors will be reduced.
There are many effective campaigns that can be implemented through the app, such as special promotions or discounts. Interaction can also be facilitated through resources such as social networks, comments or product ratings.
In any case, with an app you can determine strong communication which helps strengthen brand recall. In case the experience has been good, it will facilitate retention.
Creating a loyal community can make the difference compared to your competitors.
3. Creating personalized and unique experiences
You can start an application with set goals, such as achieving the highest possible conversion rate.
It might offer an intuitive and attractive interface, though that might not be enough.
For this, more and more companies choose to personalize experiences. They feed on the data they collect from the app and analyze it to determine the best time to send notifications, to know which items or services are favorites or which messages are best to open app.
We must not lose sight of the technologies of machine learning or augmented reality; through them it is possible to predict the behavior of users and analyze them automatically, taking into account certain variables.
Technology is always a way to gain a greater competitive advantage.
4. Triggering different types of notifications
There are two types of notifications that can be sent once the app is installed:
- In App: they are those that appear in full screen and allow the sending of information of interest to the user. Also you can find many applications where you can receive discounts, news, promotions or other types of communication.
- push: they are a type of notification that appears on the lock screen of mobile phones. Users can disable them if they wish. Their main goal is to get the user to reopen the app.
5. User loyalty
There are more chances of user retention if a custom designed environment, which meets the real needs of users. However, it is convenient not to forget another type of methodology, but to use them as complements.
The most interesting thing is to use all the resources at our disposal, such as combining loyalty through the app with email marketing or SMS.
However, the apps have special features that cannot be achieved in any other way: for example, the generation of in-app notifications which help measure the level of satisfaction and loyalty of users.
- Through the app we can ask for information about application evaluations, to find out what the user thinks about the quality of the service or about certain sections.
- We can also deliver exclusive promotions, thus increasing the number of downloads.
- Some parameters may be of great interest to us, such as the number of people who have installed the application and do not update it.
In addition to the above benefits, with an app in the company we can make a monetization system suitable for the entity.
For example, we can establish a premium (pay to download the app in the store) or freemium (the app is free, but they have some payment options or require a subscription).
This can be an important point in which to distinguish yourself from the competition. Where others don't make a profit from their website, your business can monetize the app to make a profit.