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May 20, 2022

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A Japanese tycoon is betting everything on the Lovot, anti-loneliness “emotional” robots

Robots for emotional support are growing dramatically: is the Japanese company measuring itself against a new utility or a new risk?

Gianluca Ricciodi Gianluca Riccio
in Society, Technology
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This adorable robot wants to give you emotional support

This adorable robot wants to give you emotional support

April 10 2022
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In our country he is little known, but the eccentric Japanese billionaire Yusaku Maezawa is doing everything to fill the gap. Today the recent tourist visit in space aboard the ISS is talking about him: two years ago the titan of Japanese fashion became "viral" his worldwide appeal to find a "life partner" to take with him to none other than the moon. 

Maezawa, who was 44 at the time, wanted to find a partner to alleviate the "feeling of loneliness and emptiness". The search was then abruptly stopped for personal reasons that the Japanese tycoon never communicated.

Today Maezawa seems to have found another possibility to fill his sense of emptiness and that of many others: an emotional robot.

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Yusaku Maezawa
Yusaku Maezawa, who recently bought the GrooveX startup through his investment fund

Make way for the Lovots

The Japanese investment fund headed by Maezawa (called Sumitomo Fudōshi Fund) is investing in Groove X, a Tokyo-based robotics company that develops the Lovots. What are? Basically, emotional companion robots. A sort of crasis between Love and Robot.

Pet-sized Lovots aim to arouse a "love instinct" in their human clients. The potential is there - at least in nursing homes or other limited scenarios. According to the company's website, these "emotional" robots experienced vertical growth in the Japanese population plagued by the pandemic.

How they are made?

Emotional robots struggling with Japanese society
A waiter holds a Lovot in a Japanese bar in Kawasaki.

This big-eyed gadget is not a "useful robot". It has no specific purpose other than "to be loved," the company says. It goes around on wheels, and in spite of its boyish forms it is stuffed with high technology. It includes more than 50 sensors that respond to human expressions (detected by a thermal camera) and is managed by an artificial intelligence. The Lovots are currently only available on the Japanese market, at rather high costs: a "copy" costs the equivalent of almost 3000 euros, plus a monthly subscription of around 80 euros.

Announcing the acquisition of Groove XMaezawa said he never imagined a robot would heal him. He believes that even though the device "cannot clean or operate," there is "promising potential" in an incarnation that can make people feel good.

The Japanese company grappling with robots "to love"

Emotional robots in Japanese culture
Pepper, a love gone bad

Lovot devices have received a lot of attention in the mental health field. There is also an increase in "kindergartens, kindergartens and elementary schools, as well as in nursing homes". And it aims to go beyond the Japanese market, but it does not unbutton itself on this aspect.

There is a lot of research on human-robot interaction showing that people can form genuine emotional bonds with robots as well. And this it can, of course, also be influenced by design of these machines (great responsibility, therefore, for those who develop them).

Social robots, in hindsight, are an interesting challenge and let's not hide it: dangerous. What are the boundaries to explore? When does emotional support end and when does alienation begin?

All crucial questions with an unexpected answer. Another eccentric Japanese billionaire (all eccentric?), Masayoshi Son, has been trying for years to grow Pepper, another Lovot. After ups and downs, and huge investments, his company (Softbank) has stopped production for lack of demand.

Like all loves, maybe even that of the Japanese company for the Lovots could end. Sooner or later.

tags: Japanrobot
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