According to data from the US Patent and Trademark Office, the American patent office, Mastercard applied for at least 15 brands related to cryptocurrencies, NFT and metaverse.
What could it have in the pipeline?
"Provision of an online marketplace for buyers and sellers of downloadable digital goods and non-fungible token-authenticated media (NFT)" reads one of the applications filed by Mastercard, serial number 97346029.
Another question outlines plans for NFT certified downloadable music files, as well as other multimedia resources (images, text, audio, and video).
Virtual planet, currency and "real" events
“We are always looking for new and unique experiences for our consumers and cardholders. This is simply another step to ensure that our brand protection translates into any potential use in the metaverse, ”a spokesperson for Mastercard said.
The global payments company has moved in two main directions.
Before, has creation of virtual cards that would allow them to accept payments for goods and services in the metaverse, including debit, credit and prepaid cards. A point of arrival after the "tests" made in January through the collaboration with Coinbase, the cryptocurrency exchange service.
Second, Mastercard has also applied for events and performances in the metaverse, in the fields of finance, cryptocurrencies and NFTs.
Covid has not only made it difficult to organize events and trips, but it has transformed their management forever. Many companies will increasingly develop mixed (or even remote) initiatives even in the metaverse.
An example: the Australian Open was held in the metaverse of Decentraland, complete with NFT with "pieces" of the playing field sold to users
For everything else there is MasterCard the metaverse
In summary: the interest of Mastercard shows, beyond the various boutades, that the metaverse is a very concrete perspective. A point of arrival that the economic giants are definitely aiming for. It is no coincidence that Facebook has developed the Meta project and shifted its focus. And it is no coincidence that Goldman Sachs' analysis predicts a value of up to 8 trillion dollars for this virtual world.
By 2030, the metaverse market will grow by 1300%. You read that right. Who can, get ready. Wearing a headset? No.
Wearing a vision.
